10
Mar 2026
France set new tourism records in 2025 after welcoming 102 million international visitors.
The milestone keeps France as the world’s most visited country as travel demand and tourist spending rose across major destinations, including Paris, the Alps, and the Mediterranean coast.
Tourism numbers break records
France welcomed 102 million international visitors in 2025, according to figures released by Atout France, the country’s tourism development agency. The total marks the highest visitor count recorded by any country and keeps France in the top global spot for international tourism.
Tourism revenue rose along with visitor numbers. The country generated about €77.5 billion in international tourism income during 2025, a jump of roughly 9% from the previous year.
French officials said that the increase came from steady demand across several travel sectors, including city tourism, winter sports, and coastal vacations. Visitors continued to travel to Paris landmarks, Alpine ski resorts, and beach destinations along the Mediterranean.
Tourism Minister Olivia Grégoire said that the results show that France remains one of the most popular travel destinations worldwide.
“France remains the leading destination for international travelers. The growth in tourism revenue shows the strong appeal of the country’s culture, food, and travel experiences.”
Cities, resorts draw crowds
Major cities recorded strong visitor traffic throughout the year. Paris remained the country’s most visited city, attracting millions of travelers to sites such as the Eiffel Tower, the Louvre Museum, and historic neighborhoods along the Seine.
Regional destinations also benefited from rising travel demand. Ski resorts in the Alps reported strong winter seasons, while coastal towns along the French Riviera welcomed large numbers of summer visitors.
Tourism officials said that travelers increasingly combined city visits with regional trips. Many international visitors spent time in Paris before continuing to other parts of the country.
French tourism authorities have also promoted cultural routes and regional experiences outside major cities. These campaigns encourage travelers to explore smaller towns, historic villages, and countryside destinations.
(Image courtesy of Snapwire via Pexels)
Higher travel spending
Higher visitor spending played a major role in the new tourism records. International travelers spent more on hotels, restaurants, and transportation during their stays.
Tourism data shows that long-distance visitors often stay longer than travelers from nearby countries. They also tend to spend more per trip, which increases tourism income even when visitor numbers remain stable.
American travelers formed one of the largest long-haul groups visiting France in 2025. Visitors from Asia and the Middle East also contributed to rising tourism revenue.
Travel industry representatives say demand for cultural tourism remains strong. Museums, historical sites, and food experiences continue to draw visitors interested in French heritage.
Jean-Baptiste Lemoyne, president of Atout France, said that international demand for travel to France remains strong.
“France continues to attract visitors from across the world. Tourism remains a major economic sector for the country.”
Border rules meet tourism
New European Union (EU) border systems may shape future French tourism records as travel procedures change.
The Entry/Exit System (EES), which began rolling out in late 2025, digitally records when non-EU travelers enter and leave the Schengen Area, which could speed up border checks and support smoother arrivals during busy travel seasons.
The European Travel Information and Authorization System (ETIAS), expected to begin in late 2026, will require travelers from visa-free countries to secure an online travel authorization before departure.
The added step may change how visitors plan trips to France, though the process is designed to be quick and valid for multiple short stays.
(Image courtesy of Huy Phan via Pexels)
Tourism surge continues
France’s tourism records show how strong global travel demand has become, with millions choosing the country for culture, food, and outdoor destinations.
The focus by officials now is on managing visitor numbers while maintaining France’s position as the world’s most visited country.