Published on
March 10, 2026
Image generated with Ai
TTNE Inc. is proud to present the SAUNA37 2026 award to 37 new global sauna destinations in honor of advancing sauna culture and global wellness. This award illustrates the many singular and distinctive sauna traditions and experiences, health benefits, and unique sauna resort locations. With these sauna destinations, TTNE aims to inspire the worldwide adoption of sauna culture to improve overall health and wellness.
This year’s SAUNA37 award winners have sauna destinations in Finland, Sweden, and Iceland, and as far as Japan, highlighting the increasing worldwide appreciation for sauna culture. This award marks a very important step in the worldwide adoption of sauna traditions in promoting health, relaxation, mindfulness, and well-being.
Global sauna culture promotion
Sauna culture enthusiasts, TTNE co-founders, Totonoe Oyakata (Dai Matsuo) and Sauna Master (Daisuke Akiyama), have been devoted to sauna culture promotion spanning the globe for years. Their goal was to create a sauna experience that comes closest to the best in the world. This goal has positioned TTNE as one of the prominent companies in the global sauna market. Building upon this mission for the SAUNA37 2026 award, TTNE aims to provide sauna lovers with world-class sauna facilities that offer relaxation, as well as enhanced health, mindfulness, and a greater awareness of one’s relationship to the natural world.
Advertisement
Advertisement
With this vision, TTNE hopes to foster global wellness tourism, global sauna traditions, and the use of saunas to promote overall health and well-being. The SAUNA37 award, in this case, is a means of promoting the multitude of existing sauna cultures and stimulating their development through global recognition and, ultimately, collaboration.
Global Sauna Facilities: Excellence Awards
Advertisement
Advertisement
The SAUNA37 2026 award is about excellence in sauna facilities. This year’s winners’ award is based on uniqueness and commitment to wellness. The destinations cover an array of sauna experiences, including modern luxury wellness retreats and Finnish saunas. Remarkable sauna resorts are The Adventuremine in Sweden, Blue Lagoon in Iceland, and Lonna Sauna in Finland.
Other nominees to mention are the stunningly located Chochołowskie Termy in Poland, Nowhere Baths in Singapore, and Vabali Spa Hamburg in Germany. Each of them strives to support and prioritize wellness integrated into everyday life. The award is also a contribution to the recognition of saunas in healthy living, including the lovely Aquardens Verona Spa in Italy and the peaceful Serlachius Art Sauna in Finland.
The Effects of sauna culture on our health and wellness
A sauna is more than a place of relaxation. A sauna can help improve cardiovascular health, help you detox, and even improve mental health. As the saunas increase in popularity, more and more people will be looking for health facilities that help aid in their health and wellness, and detoxification. The colon hydrotherapy and wellness sauna detox at TTNE’s Saunas are great examples of what saunas can do. The Saunas Detox at TTNE’s Saunas is a great example of what saunas can do.
The best sauna facilities are emerging thanks to TTNE, and people are beginning to appreciate the potential that saunas have. The mind and body will appreciate the benefits of the heat therapy of an Arctic Bath Swedish sauna and the peaceful atmosphere of the Tupaswilla sauna in Finland.
SAUNA37 Extending The Evolution of Sauna Culture in Japan
SAUNA37 2026 award winners worldwide. However, when it comes to Japan, it specifically highlights the recent popularity of the concept of saunas within the country. The founders of TTNE, having had the pleasure of experiencing the best saunas in the world, contributed significantly to the evolution of sauna culture in the country. Their aim is for Japan to not only participate in the global sauna movement but to spearhead the development of sauna cultures that incorporate sustainability, health, and traditions.
The inclusion of Japan on the SAUNA37 list with the KAN NO JIGOKU RYOKAN, as its first representative, is an indication of the growing appreciation of sauna culture in the country as it relates to wellness. The fusion of conventional Japanese culture with sauna offerings that TTNE has initiated has gained worldwide recognition and is highly valued in the emerging world of sauna tourism.
The Future of Sauna Tourism
The SAUNA37 award is only one way of moving the wellness tourism field forward. While Saunatour encourages the Global Expansion of Sauna Culture, it is also about promoting the health and well-being of the world’s population. Saunatour wants to reward destinations that promote healthy and sustainable tourism practices. The thirty-seven destinations selected for the SAUNA37 awards each represent a unique sauna and wellness experience. Additionally, the selected saunas represent the importance of balancing mental and physical health, particularly in our current fast-paced world.
With the current focus on global health, the need for self-care space will only increase. SAUNA37 will likely increase the number of Wellness tourism destinations with self-care facilities. As the SAUNA37 awards become more popular, sauna culture will only expand. The more awards, the more destinations, and the more wellness experiences. The Future of Sauna and Wellness Tourism is bright, and sauna lovers will have even more experiences to choose from.
Conclusion
TTNE is changing the world of wellness and sauna tourism by honoring 37 sauna destinations with the launch of SAUNA37 2026. It offers the first step of many of the future potential of sauna destinations by paying tribute to sauna culture and traditions. TTNE seeks to connect people to wellness and to the transformative experiences of sauna bathing in nature to people’s most beautiful destinations on the world. SAUNA37 is changing the world of sauna and wellness tourism. It is evolving sauna culture to make sauna culture an essential part of world wellness tourism.
