Denmark’s leading retail and online sports operator, Cashpoint, part of the Merkur Group, will be powered by EveryMatrix turnkey platform technology with a launch later this year.
The landmark omnichannel agreement will see EveryMatrix turnkey technology power the brand across more than 1,000 sports betting terminals set within 230+ shops nationwide, while also delivering its online sportsbook platform and launching an online casino for the first time in the second half of 2026.
The deal marks the second significant Denmark-based turnkey agreement in two months following Danske Spil selecting EveryMatrix to power its casino and bingo offerings.
Cashpoint, that will be rebranded to Merkur Bets once platform migration is complete, is one of the biggest betting and gaming brands across Western Europe with leading positions in Germany, Austria, Belgium, and Denmark.
The brand began its search for a new technology partner in early 2025 with the aim to select a modern, omnichannel solution that could also integrate and offer online casino. It will migrate its operations from an in-house solution to EveryMatrix turnkey platform technology with the launch planned in time for the new football season.
Ebbe Groes, Group Co-CEO & Co-Founder, EveryMatrix, said: “The Cashpoint and Merkur brands are some of the most instantly recognisable brands not only in Denmark, but across Europe. To partner with the team to deliver a project of this magnitude is both a privilege and yet another sign that more and more tier-1 operators and lotteries are turning to and placing their trust in EveryMatrix technology.”
Mathias Dahms, Managing Director Sportsbetting at Merkur Group, said: “This year, Merkur Bets will take another big step forward and take its already successful business in Denmark to a new level by switching to EveryMatrix technology and rebranding to Merkur Bets. In EveryMatrix, we have found the ideal partner to provide us with a powerful technological foundation for our continued growth.”