FOR IMMEDIATE RELEASE
March 16, 2026
Contact:
Dr. Jesse Core
Scarlet Letter Beverage Co.
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Scarlet Letter Partners with Turkey
Hill Dairy to Launch Hard Tea and Hard Lemonade Line
SPRINGDALE, Ark. — Scarlet Letter, Arkansas’ largest craft producer of alcoholic
beverages, today announced an expanded strategic partnership with Turkey Hill
Dairy, one of America’s most recognized dairy and beverage brands, to develop
and launch a line of premium hard beverages inspired by Turkey Hill’s iconic
tea and lemonade offerings.
The collaboration will bring three new products to market: Hard Tea,
Zero Sugar Hard Tea, and Zero Sugar Hard Lemonade.
Founded in Conestoga, Pennsylvania, in 1931, Turkey Hill Dairy has grown
from a humble farm operation into one of America’s most recognized beverage and
dairy brands. Best known for its flagship iced teas and lemonades, Turkey Hill
has built a devoted following through its commitment to approachable,
refreshing flavors that have stood the test of time.
Following a highly successful soft launch in Eastern Pennsylvania during
the summer of 2025, Turkey Hill Hard will expand this spring across the entire
state of Pennsylvania and into Connecticut. The expanded partnership will debut
with three 12-pack variety packs offered across both markets.
The Hard Tea variety pack features Original Lemon, Peach, and
Raspberry. For those seeking a lighter option, the Zero Sugar Hard Tea
variety pack includes Lemon, Green Tea, and Orange. Rounding out the
lineup, the Zero Sugar Hard Lemonade variety pack features Original,
Mango, and Strawberry, delivering a bold, fruit-forward take on a classic
refreshment with zero sugar.
“I am honored to partner with such an iconic brand as Turkey Hill,” said
Jesse Core, CEO of Scarlet Letter. “We have created delicious hard beverage
versions that we believe Turkey Hill consumers will love. With our IP,
production capabilities, and distribution relationships, we believe Turkey Hill
Hard Beverages have tremendous potential to reach more consumers while staying
true to what made the brand special.”
“Turkey Hill’s beloved tea and lemonade flavors are now entering the
fast-growing ready-to-drink beverage category,” said Mark Calhoun, Head of New
Business Development for Turkey Hill Hard. “This partnership allows us to
introduce consumers to a new way to enjoy the great taste they know and love
from Turkey Hill.”
The spring launch in Pennsylvania and Connecticut marks only the
beginning of Scarlet Letter and Turkey Hill’s shared ambitions. The partnership
is committed to expanding the Turkey Hill Hard Beverages lineup into additional
markets across the Northeast, with plans to bring these products to more
consumers in the months and years ahead.
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About Turkey Hill Dairy
Turkey Hill Dairy is a nationally recognized beverage and dairy brand
known for its beloved iced teas, lemonades, and ice creams. With a heritage
rooted in quality and a loyal consumer following, Turkey Hill continues to
deliver trusted refreshment to consumers across the country.
About Scarlet Letter Beverage Co.
Scarlet Letter is Arkansas’ largest craft producer of alcoholic
beverages, based in Springdale, Arkansas. The company produces a growing
portfolio of beverages including hard seltzers, hard teas, hard lemonades,
craft beer, and other ready-to-drink products, distributed throughout Arkansas
and neighboring markets.