Ukraine has increasingly pursued a strategy of "bringing the war back to Russia" — aiming to erode the perception that the full-scale invasion is distant and cost-free for Russian society.
This approach was explicitly articulated by President Volodymyr Zelensky in 2025, as Ukraine significantly expanded its deep-strike campaign inside Russia.
"The war was brought from Russia, and it is to Russia that the war must be pushed back. They must be the ones forced into peace. They are the ones who must be pressured to ensure security," Zelensky said.
An internal analysis by the Ukrainian NGO Join Ukraine, shared with the Kyiv Independent, suggests that strategy is beginning to reshape how the war is felt across Russia. The organization monitors social media discourse and public reactions across Russian regions and occupied territories, and found that Russians are increasingly confronting the war through casualties, drone attacks, internet blackouts, and economic disruption.
"Obituaries have become part of everyday life, and comments often include restrained sympathy alongside questions like ‘What is this war for?’" Andrii Sukharyna, head of analytics at the NGO Join Ukraine, told the Kyiv Independent.
The shift identified in Join Ukraine’s analysis is becoming visible beyond local reactions and online comment threads.
Former Russian Defense Minister Sergei Shoigu recently warned that "no Russian region can feel safe," while public reactions across regions suggest the war is no longer tied to the front line.
Read the full article here: https://kyivindependent.com/ukraine-brings-war-back-to-russia-and-russians-begin-to-feel-it/
Photo: Exilenova+/Telegram; Stringer; Igor Ivanko; Kristina Kormilitsyna; Henry Nicholls; Kostiantyn Liberov/Getty Images; Google Map screenshots.
https://www.reddit.com/gallery/1s1c3ug
Posted by KI_official
14 Comments
Absolute legends.
There’s no reason not to, Russia doesn’t do anything about it that they weren’t already doing.
It was brilliant strategic timing. If they had attacked a major Russian city in the beginning I’m guessing there would have been a huge wave of volunteers and support for drastic action.
But once the people there saw what the front was like they decided staying home and watching their country crumble from within was safer.
this is what must be done.
There aren’t just obituaries, there are hero shrines all over moscovian cities, towns, and villages, of the local cargo 200s that have been fooled by the moscovian dictator. You can walk up stairs to a street, and on the fence will be photos of faces, that have been wasted by the moscovian regime.
the whackadoodle moscovia propaganda machine has made all sorts of wacky propaganda spiels on TV about how bad Ukraine is,
Yet, moscovia lies to their people 100% of the time, and the moscovians believe it, 100% of the time. Even though they have the word VRANYO.
vranyo is a past time in moscovia. everyone lies to lies everyone else, at all times.
Allied bombers brought the war home to Germany in WW2 to a degree soldiers on vacation at home felt more secure at the front. It worked as far as everyone wanted the war to end.
Wish it happened way way sooner.
👍👍👍👍👍🇺🇦🇨🇭
SLAVA UKRAINI!
Well done, sláva Ukraíni! Heroyam Slava! 🇺🇦🇨🇭🇺🇦🇨🇭🇺🇦
FAFO vatniks
I’m glad they get to have a small taste of what Ukrainians have endured for years, keep taking it to them!
Slava Ukraini 🇺🇦
I’m sure Putin claims that’s unfair somehow
I guess the narrative that everything’s going to plan is wearing thin.
Just watched Mr Nobody vs Putin, and given the amount of propaganda fed to the kids in that school I wouldn’t be surprised if the attacks on Russia just reinforces Putin’s hold on the country.
Not a reason, not to do it however!
This is how it should be done!
So glad that Ukraine managed to design and manufacture their own long range drones and missiles. Now they don’t need permission to strike Russia.
Keep in mind that Ukraine doesn’t target anything not at least obliquely related to the Russian war machine. It’s just that damn near every business in Russia meets that criteria.
With all of Trump’s support for Putin, Russian war machine has advanced backward.
Slava Ukraini 🇺🇦❤️😇