Discover Why Finland is the Happiest Nation: Win a Free 7-Day Dream Vacation in the Stunning Lakeland Paradise!

Published on
March 28, 2026

Image generated with Ai

Helsinki and Finnish Lakeland, two of Finland’s most sought-after destinations, are making waves in the global tourism scene with an exciting initiative. Visit Finland, the country’s official tourism body, has launched a special campaign offering six lucky pairs an all-expenses-paid 7-day trip to experience the best of Finland’s natural beauty, wellness traditions, and vibrant culture. The trip, dubbed the “Chill Like a Finn Challenge,” promises an unforgettable journey through Finnish Lakeland, one of Europe’s largest and most serene lake districts.

This initiative aims to draw attention to Finland’s status as a world leader in happiness and wellbeing, with the region’s lakes and forests offering the perfect setting to unwind and recharge. Finland has long been associated with tranquility, and this trip promises to showcase the country’s ability to connect visitors with nature in meaningful and rejuvenating ways.

Experience the Best of Finnish Lakeland

The lucky winners will begin their adventure in Helsinki, Finland’s vibrant capital. After spending two nights in the city, they will embark on a journey to the picturesque Finnish Lakeland, a region known for its 188,000 lakes, dense forests, and vast outdoor spaces. This district, located in central and eastern Finland, is a sanctuary of peace and natural beauty, offering the perfect backdrop for a relaxing getaway.

During the 5 days in Lakeland, visitors will have the opportunity to explore the area’s unique culture through a range of activities that embody Finland’s values of simplicity and calmness. From kayaking and paddleboarding on the lakes to cycling through scenic routes and experiencing traditional Finnish sauna rituals, the trip provides an authentic taste of local life. Accommodation is provided in lakeside cabins, where visitors will have the chance to unwind while immersing themselves in the region’s slow pace of life.

A major highlight of the trip is the emphasis on wellness — a cornerstone of Finnish culture. Visitors will learn about Finland’s deep-rooted connection to nature and the crucial role it plays in fostering mental and physical health. The itinerary focuses on nature immersion, with serene lakes, relaxing saunas, and quiet forest walks offering the perfect antidote to the stress of modern life.

How to Participate: A Simple and Fun Social Media Challenge

This exciting competition is open to international applicants, and all that’s required to enter is a short, creative video. Participants need to post a video on Instagram or TikTok sharing why they would love to experience the Finnish lifestyle in the Lakeland region. The video must be accompanied by the hashtag #ChillLikeAFinn, and entrants must tag @ourfinland on Instagram or @visitfinland on TikTok. After uploading the video, participants can complete an online form to officially submit their entry.

The competition is open to individuals aged 18 and older, and winners will be selected based on the creativity of their submissions. Those selected will be notified in April 2026, and the trip takes place from June 11–17, 2026. Participants are encouraged to showcase the kind of experiences they hope to enjoy, giving the contest a personal and inviting touch that reflects the very spirit of Finland’s tourism.

Boosting Finland’s Tourism with Unique Experiences

The Chill Like a Finn Challenge not only offers participants a chance to win an unforgettable vacation but also promotes Finland as a key destination for slow travel and wellness tourism. By focusing on Finnish Lakeland’s pristine nature, the campaign aims to draw attention to an often-overlooked region that offers some of the best outdoor experiences in Europe. This contest is more than just a promotion; it’s a celebration of the Finnish way of life, centered around the harmony between people and nature.

The timing of this initiative is perfect for attracting summer visitors, especially considering that Finland experiences the midnight sun during the summer months. This extended daylight allows visitors to fully enjoy the lakes and forests, making it the ideal time to experience all that Finnish Lakeland has to offer. The initiative is also part of Visit Finland’s broader strategy to position the country as a global leader in sustainable tourism and promote local experiences that highlight the beauty and cultural richness of the country’s natural landscapes.

A New Opportunity for Global Travellers to Discover Finland’s Heart

As Finland continues to attract global attention for its high rankings in happiness and wellbeing, the Chill Like a Finn Challenge offers a tangible way for travellers to experience the country’s unique charm. Finnish Lakeland, with its serene lakes, outdoor activities, and emphasis on wellness, presents the perfect setting for anyone looking to reconnect with nature and embrace the Finnish way of life.

The campaign not only brings visitors closer to Finland’s natural beauty but also serves as an ambassador for sustainable tourism. The immersive experience encourages travellers to slow down, explore nature, and appreciate the simple pleasures of life — all while promoting Finland’s rich cultural traditions and commitment to environmental stewardship. Whether it’s enjoying a quiet moment by a lake or diving into a sauna, the experience promises to leave lasting memories of one of the most peaceful and beautiful regions in the world.

As Finland opens its doors to global visitors through this exciting initiative, the Chill Like a Finn Challenge exemplifies the growing trend of tourism focused on connection, mindfulness, and environmental sustainability. It is an invitation for travellers to discover the heart of Finland and experience what makes it one of the happiest nations in the world. This is a unique chance to engage with nature, wellness, and Finnish culture in an unforgettable way.