“For our team, it is very important to help build depth and strengthen recruitment in Scandinavia. To do that, we aim to use our resources for the development of young riders in the right way. We have chosen a slightly different strategy for recruitment and development than many other teams, including through this partnership with the Norwegian Cycling Federation,” Thor Hushovd says.
He adds:
“A small number of riders may have the level required to move directly into the pro team, but those will be few. We believe it is important to have Norwegian and Danish junior national teams that compete, while also seeing riders develop on continental teams before becoming candidates for our squad. We take it seriously that there are fewer and fewer development teams in Scandinavia, and we want to contribute where we can so that cycling can develop in the right direction over many years to come. Of course, a development team may become relevant again for us in the future, but it is not part of our plans in the near term.”
Uno-X Mobility Cycling strongly believes in all the partnerships we have entered into, and we see the Norwegian national team as the most important development arena for Norwegian junior riders. That is why we want to contribute to the Norwegian Cycling Federation.
In addition to these partnerships, Uno-X Mobility Norge is also the naming sponsor of the Norwegian Cup for elite and junior men and women, helping provide greater predictability for organizers of Norwegian road races. Strong domestic races are important for the sport, and it is valuable for Norwegian riders to have good opportunities to race at home as they continue their development.
For years, Uno-X Mobility Cycling has supported grassroots initiatives and rider development in both Norway and Denmark — alongside the professional teams. That long-term way of thinking remains central to who we are and to how we want to help shape the future of Scandinavian cycling.
At Uno-X Mobility, we know that building riders takes time. We want to keep helping Norwegian and Danish talents take the next step — and, over time, give more of them the chance to reach WorldTour level. That is how we believe strong teams are built: step by step, together.