Live event technology company ATC has opened a new warehouse and logistics facility in Belgian city Ghent, marking its first operational base in mainland Europe.
The new hub, operating as ATC Europe, will support customers across Belgium, France, the Netherlands and Germany, providing local access to equipment, preparation services and technical support.
The company said Belgium was selected due to its central location within key European events markets, enabling faster access to production hubs across northern Europe. The facility will function as a warehouse and logistics centre, supporting dry hire, cross-hire and full project delivery, while remaining connected to ATC’s UK operations.
ATC, which has operated in the UK for more than 35 years, provides equipment and technical services for corporate events, touring productions and live entertainment. The company said the expansion is intended to support both European clients and UK-based customers delivering projects across the region.
Operations at the new site will be led by Jarno Boucquez, who will oversee regional activity and customer support.
The company said the facility will also offer 24-hour support and access to its wider inventory, which includes more than 100,000 items across audio, video, lighting, staging, rigging and power.
ATC MD Andrew Thomas said, “Launching ATC Europe allows us to bring that same service-led approach to customers across mainland Europe. By combining a local European base with the scale and experience of our UK operations, we can support production partners working across multiple markets.”