PERIOD OF GROWTH
The renewed mandate coincides with continued growth from the Canadian market. In 2025, overnight stays from Canada reached 748,581, surpassing the pre-pandemic benchmark of 735,000 recorded in 2019.
Over a longer period, Germany has seen steady gains, with overnight stays by Canadians increasing 15% between 2015 and 2025.
Canadian travellers are also delivering strong economic impact. Visitor spending reached €1.1 billion in 2025, while average length of stay climbed to 11.9 nights, underscoring a high level of engagement with the destination.
BROKJANS APPOINTED DIRECTOR
With its renewed presence, GNTO will lead marketing and public relations efforts in Canada, focusing on strengthening Germany’s profile through targeted media outreach, travel trade engagement and strategic partnerships.
Anja Brokjans has been appointed Director, Marketing & Sales for the German National Tourist Office in Canada. She brings extensive experience in international destination marketing, media relations and trade development, and previously led GNTO’s representation in the Canadian market.
“I am thrilled to resume our work with the German National Tourist Office and to continue building meaningful connections between Canada and Germany,” said Anja Brokjans. “There is a strong affinity for Germany among Canadian travellers, and we look forward to showcasing the country’s diverse experiences – from culture and heritage to nature, sustainability and year-round travel opportunities.”
Further information on Germany can be found at www.germany.travel.