Hankook Tire & Technology’s booth at Everything Electric UK 2026 / Courtesy of Hankook Tire & Technology
Hankook Tire & Technology said Monday that it has secured the headline sponsorship for the United Kingdom’s premier electric-vehicle exhibition, Everything Electric UK 2026. The deal represents a significant broadening of the company’s sponsorship footprint as it promotes its iON tire line to a growing European consumer base.
Everything Electric is organized by Fully Charged, a British electric vehicle (EV)-focused media company, and serves as a leading platform to showcase the latest technology and market trends in the EV and clean-tech sectors.
Hankook Tire joined the event as an official sponsor in 2024, upgraded to a headline sponsor at one venue in 2025 and is now headlining all three regional editions this year.
The exhibition runs across three venues: the Great Yorkshire Event Centre in North Yorkshire on May 8-9, Cheltenham Racecourse in Gloucestershire on June 12-13, and Twickenham Stadium in London on Sept. 11-12. Each two-day event opens with a business-to-business day for industry professionals focused on EV market strategy and clean-tech trends, followed by a public-facing day featuring hands-on brand experiences.
At its booths, Hankook Tire will display key iON lineup products including the iON evo performance tire, the iON GT premium touring tire and the iON FlexClimate all-weather tire. The company will also highlight the brand’s position as the exclusive tire supplier for the ABB FIA Formula E World Championship, the world’s top electric motorsport series. Sponsored expert panel talks and on-site brand activations will run across all three venues.
The iON lineup, designed specifically for EVs, addresses high load capacity, low rolling resistance and reduced road noise, and covers more than 300 size options ranging from 16 to 22 inches, according to Hankook Tire.
This article was published with the assistance of generative AI and edited by The Korea Times.