Warner Music Finland has announced the launch of a new label for Finland-based pop and rap artists: Atlantic Records Finland.
Atlantic Records Finland aims to combine the spirit of an independent label with the reach of Warner Music’s global network. The label launches with a roster consisting of several prominent artists in the Finnish music scene, including Averagekidluke, Isac Elliot, Juuna Chill, Kerza and SANNI, all joining the new label from Warner Music Finland.
A&R executive Fredi Lundén has been named director, with Kristiina Wheeler also joining the label as Senior A&R.
Lundén is a key force behind numerous contemporary artists in Finland, having signed many to the current Atlantic Records Finland roster over the past few years. He is also part of Warner Music Finland’s in-house publishing company, HMC Publishing, and has helped develop producers such as Los Rollos, Kim Mannila and Wille Manilla.
“Finland is ready for a new kind of label. Atlantic Records Finland is built for artists who want to define the next decade,” said Lundén. “We’re creatively ambitious, culturally sharp and globally minded. Our goal is to create a premium environment where Nordic talent can grow at home and connect to the world.”
Wheeler, who was named A&R of the year in 2024, has a track record of multi-platinum success and has developed the careers of multiple successful artists, including Mirella, who released some of the most-streamed Finnish albums in 2024, and YleX’s 2025 Breakthrough artist of the year, Minttu.
“Kristiina and Fredi are both extremely successful because they have a strong, passion-rooted vision that surpasses genres,” said Ramona Forsström, managing director at Warner Music Finland. “They have an impeccable talent for recognising the next wave and shaping artist careers that define the music of our time. Together, they form a team that perfectly embodies a deep understanding of modern artistry.”