Who are they? A long-standing (by Chinese standards) manufacturer, Chery has been around since 1997, and is China’s third-biggest carmaker thanks in part to its many sub-brands, of whom more shortly. Unusually for a Chinese brand, it doesn’t sell any EVs in Britain – it’s hybrid or pure petrol for now.
Who’s the target audience? Chery is going big on the family angle, with an exclusively crossover lineup including two different seven seaters.
When did they arrive in the UK? Autumn 2025.
How massive are they in China? As mentioned above, fairly massive, although the Chery brand itself only makes up part of the company’s overall output. It’s still a major player, though.
Most notable model? Tricky one, this, because confusingly, all of Chery’s UK models so far are called the Tiggo followed by a number denoting their size. The most impressive one we’ve tried so far is the largest, the Tiggo 9.
Where will they be in five years? Chery’s been one of those brands with a particularly impressive trajectory – it’s barely been in Britain half a year, but so far in 2026, it’s outsold brands like Dacia and Honda. By that metric, it ain’t going anywhere.
Should I buy one? Quite possibly. Again, the range is a mixed bag, but the performance, equipment and value offered by some models, particularly the Tiggo 9, certainly makes them worth a look.