Netherlands advertising market grows 6% in 2025

The advertising market in the Netherlands grew by 6.1 percent in 2025 to EUR 6.8 billion, the fifth consecutive year of growth, according to figures from Nielsen. Digital is the growth engine, growing 10 percent and accounting for almost 63 percent of the total ad market last year. Its share has increased significantly in the past decade, from just 39 percent in 2016.