An Ao Dai show held in Prague, the Czech Republic, in May 2026
The event, held under the patronage of the Vietnamese Embassy, the Union of Vietnamese Associations in Europe, and the Union of Vietnamese Women’s Associations, attracted local officials, members of the Vietnamese community and international visitors.
Speaking at the opening ceremony, President of the Union of Vietnamese Associations in Europe Hoang Dinh Thang noted that the festival aimed to bring Vietnam’s cultural values closer to Czech people and international friends, while strengthening mutual understanding between nations.
Vietnamese Ambassador to the Czech Republic Duong Hoai Nam highlighted the role of culture and cuisine in promoting Vietnam’s image abroad, while Karlovy Vary Governor Petr Kubis described the event as an opportunity for local residents to explore Vietnamese culture.
The festival featured more than 20 booths offering traditional Vietnamese dishes, including “pho” and spring rolls, alongside activities promoting Ao Dai (Vietnamese traditonal long dress). One of the highlights was the presentation of complimentary Ao Dai to Czech residents and international visitors.
Organisers said the event, held within the framework of the Mrs Ao Dai Europe Pageant, helped introduce Vietnam’s cultural heritage to a wider international audience and strengthen people-to-people ties between Vietnam and the Czech Republic.
Vietnamese culture promoted in Czech Republic
VOV.VN – Members of the Diplomatic Spouses Association (DSA) paid a visit to Vinh Nghiem Pagoda and various Vietnamese stalls at Sapa trading centre in Prague on June 22 as part of a scheme launched by the Vietnamese Embassy aimed at promoting Vietnamese culture in the Czech Republic.