Kim Hea-kyung has limited her public appearances and stayed away from political issues – a strategy political observers describe as prudent, given that presidential spouses, despite holding no official constitutional role, can shape public perceptions and affect a president’s political standing.
“The country has witnessed the so-called first lady risk associated with former first lady Kim Keon-hee,” an analyst said on condition of anonymity. “Against that backdrop, the incumbent first lady’s reserved role appears appropriate and consistent with her role of supporting the president.”
Kim Hea-kyung has primarily accompanied Lee at domestic events and on diplomatic visits abroad. When appearing on her own, the first lady has focused on a narrow range of activities, particularly in non-political areas such as welfare, volunteer work and charitable causes.