As AI rapidly transforms the creator economy, Callo founder and CEO Fassa Sar is betting on something increasingly rare: human connection. In a candid conversation with CNBC, Sar reflects on her entrepreneurial journey building Callo, a digital platform designed to connect creatives, producers, and collaborators around the world in a landscape long defined by gatekeepers and fragmented networks. She opens up about the challenges of start-up life, navigating uncertainty in the age of AI, and why she believes relationships—not algorithms—will remain the most valuable currency in creative work.
As AI rapidly transforms the creator economy, Callo founder and CEO Fassa Sar is betting on something increasingly rare: human connection. In a candid conversation with CNBC, Sar reflects on her entrepreneurial journey building Callo, a digital platform designed to connect creatives, producers, and collaborators around the world in a landscape long defined by gatekeepers and fragmented networks. She opens up about the challenges of start-up life, navigating uncertainty in the age of AI, and why she believes relationships—not algorithms—will remain the most valuable currency in creative work.