Luxco-owned whiskey brand Penelope has teamed up with London-based importer Lightbox Brands to officially launch in the UK.
Penelope Bourbon range includes three core expressions and a series of limited releases
Although some of Penelope’s whiskeys have previously been available in limited quantities in the UK, the partnership with Lightbox will provide a much wider selection for consumers.
For the first time, the brand’s core range will be available alongside a series of limited releases.
Aimed at premium bars, restaurants, and specialist spirits retailers, Penelope seeks to attract whiskey consumers who are looking for ‘authenticity, provenance, and innovative flavours’.
Mike Paladini and Daniel Polise, founders of Penelope Bourbon, said: “After so many people reached out to ask when Penelope would be landing in the UK, we’re so excited to finally be able to make it happen. It’s an exciting time to be launching here, with Bourbon being at the heart of the rise of so many classic and contemporary cocktails, such as the Old Fashioned and Whiskey Sour.
“Consumers are embracing premium and experimental spirits, showing a willingness to explore beyond traditional Scotch. Penelope’s commitment to experimentation will be well-received by younger drinkers who are seeking innovative cask finishes and limited edition releases.”
The brand’s core range includes Four Grain Straight Bourbon, Wheated Bourbon, and Architect Bourbon.
The flagship expression Four Grain blends three mash bills of corn, wheat, rye, and malted barley. Aged for four years, the non-chill filtered Bourbon is bottled at 40% ABV and retails for £40.50 (US$54).
Wheated is a wheat-forward Four Grain blend aged four to six years. Bottled at 47.5% ABV, it has an RRP of £50.50 (US$68).
Architect Bourbon is crafted with an isolated 21% rye mash bill. It is aged between four and five and a half years and finished using French oak staves selected through Tonnellerie Radoux’s OakScan process. It sits at 52% ABV and is priced at £61 (US$82) for a 700ml bottle.
In addition to the core range, there is a limited edition series of experimental Penelope expressions available in 750ml bottles.
The limited expressions include: Valencia, finished for 12 months in Vino de Naranja casks from Seville; Rosé Cask Finish, partially aged in French Grenache rosé casks from the Southern Rhône; Rio, a double cask finish in American honey barrels and Brazilian Amburana oak; and Old Fashioned, the brand’s first ready-to-pour expression in the UK.
MGP Ingredients‘ subsidiary Luxco acquired Penelope Bourbon in 2023.
Earlier this year, the brand unveiled the first three expressions in its new 18-bottle series called Architects of Golf.
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