TEMPE, AZ (AZFamily) — A growing number of Arizona homeowners are using artificial intelligence to manage their home sales, bypassing traditional real estate agents in favor of a new platform called Ridley.
Ridley recently launched in Arizona, Colorado and Florida. The platform charges a flat fee between $1,500 and $4,000 to sell a home using AI — compared to the standard 3% commission most real estate agents collect from sellers.
How the platform works
On a $500,000 home sale, a seller’s agent commission at 3% totals $15,000. Buyers’ agent commissions can add another $15,000 on top of that.
Ridley CEO Mike Chambers said he developed the concept while preparing to sell his own home in Colorado and questioning whether agent commissions reflected the value being provided.
“I don’t mind paying a service provider for helping me, but I want to make sure that the cost is reflected in value I was receiving, and I just wasn’t convinced that I was going to receive $100,000 in value throughout this process,” Chambers said.
Chambers said the platform is built to walk sellers through each stage of the process.
“Our platform is designed to sort of guide consumers through every step of home selling process from the moment they decide they want to sell their home — everything from pricing, home preparation, to getting their documents ready,” Chambers said.
Ridley has sold more than 300 homes, according to Chambers.
Local homeowners and agents weigh in
Ken and Michelle Turkington of Tempe used Ridley to sell their home. Ken said the platform’s AI pricing model suggested they could list above their initial target price.
“The AI model helped me with the pricing, meaning I had an idea of what I wanted to try and put the home up for sale, and their AI model said you are good at that number; I think we can get a touch more than what you’re thinking,” Ken said.
The Turkingtons said the process moved quickly.
“We had 11 showings within three days, and then we had two people presenting offers, and at the end of it we selected one of the two. It was incredibly easy,” Ken said.
Not everyone is convinced. Valley real estate agent Shelley Sakala said AI has value in marketing and data gathering but cannot replace human judgment.
“I don’t think you can replace the human element with AI. AI data does a really good job of pulling data, summarizing it and then spitting it back to you,” Sakala said.
Sakala also said AI lacks the professional relationships that agents rely on to close deals.
“AI is never going to have tight relationships with lenders and the tradespeople that would come in and help you once inspection is handled, and things come up in inspection,” Sakala said.
Ridley offers two plans: one uses only the AI software, and a second includes access to a real estate agent for additional assistance.
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