Bitcoin Suisse, one of the oldest names in Switzerland’s crypto sector, is preparing to eliminate up to 60 positions in its home market as the Zug-based firm shifts operational work to lower-cost international hubs and broadens its focus toward wealth management.
The restructuring could affect roughly half of the company’s 120 Swiss-based roles. A formal employee consultation process is underway and will run through September 20, a company spokesperson told Swiss news agency AWP. The firm also plans to close its Copenhagen IT development site, consolidating software engineering and back-office functions at existing and planned hubs abroad.
The move represents one of the most significant workforce reductions yet for Bitcoin Suisse, which was founded in 2013 and helped anchor Switzerland’s Crypto Valley as a center for regulated digital-asset services. The company currently employs around 200 people globally.
A Geographic Shift, Not a Retreat
CEO Andrej Majcen framed the restructuring as an operational necessity tied to the company’s international ambitions rather than a response to market weakness. In comments cited by Swiss financial publication Finews, he said running affected back-office and administrative functions in Bratislava and Vietnam would be “significantly less expensive” than keeping them in Switzerland.
Bratislava already serves as an international hub for the firm, and another hub is planned in Vietnam. Bitcoin Suisse also operates offices in Liechtenstein, Abu Dhabi, and Bermuda. The company said Switzerland will remain the center of its customer-facing business, while engineering and administrative work consolidates internationally.
The restructuring formalizes a strategic direction Bitcoin Suisse has pursued throughout 2026. The firm secured a MiCAR license to support European expansion and received full regulatory approval for its Middle East subsidiary in Abu Dhabi in July. Earlier in the year, it obtained licenses in Liechtenstein and Bermuda.
Note: Figures reflect the upper bound of planned reductions disclosed by the company; final numbers remain subject to the ongoing consultation process.
From Crypto Pioneer to Wealth Platform
Bitcoin Suisse’s evolution extends beyond geographic restructuring. In June, the company signaled a broader strategic pivot toward institutional clients, family offices, asset managers, and high-net-worth individuals. Majcen characterized the workforce changes as integral to building a wider wealth and asset management platform.
The company offers trading, custody, staking, and lending services, positioning itself as a bridge between traditional finance and digital assets. The shift toward wealth management suggests an effort to capture a more stable, fee-based revenue stream as the crypto industry matures.
Industry Pattern of Consolidation
The cuts at Bitcoin Suisse mirror similar moves across the crypto sector. Polygon Labs trimmed staff in a pivot toward payments, while Aave reorganized as decentralized finance applications consolidated. Consensys announced plans to spin MetaMask into a standalone company, another example of crypto firms reshaping structures around leaner operations and fewer, larger hubs.
The common thread is a push for cost discipline after years of aggressive expansion. Crypto companies are consolidating expensive engineering and support functions while continuing to expand internationally, betting that regulated, multi-jurisdiction operations will appeal to institutional clients.
Crypto Valley’s Mixed Signals
The restructuring arrives against a backdrop of continued capital inflows into Switzerland’s blockchain ecosystem. Crypto Valley companies raised $728 million across 31 deals in 2025, up 37% from $531 million the previous year. The region accounted for roughly 47% of European blockchain venture funding, though one $400 million TON transaction represented more than half of that total.
That contrast highlights a notable dynamic: capital is still entering Swiss crypto, but local employment is not necessarily growing alongside it. Even established firms are becoming more selective about where they place staff and technology operations.
Bitcoin Suisse has not described the layoffs as a response to financial distress. Instead, the company presents them as part of a wider operating-model overhaul designed to allow faster scaling, access to broader talent pools, and concentrated investment in future products.
For the firm’s Swiss employees, the coming weeks will determine how many roles are ultimately affected. Until the consultation concludes, the final scale of the reductions remains open. What is already clear is the direction: a smaller Swiss footprint and a broader international one for a company that has long been a fixture of the country’s digital-asset landscape.