The World Travel & Tourism Council (WTTC) has announced former Spanish Prime Minister Jose Maria Aznar and US Tourism Minister Nick Adams as speakers at its 26th Global Summit in Valletta, Malta, from October 7-9, 2026.The summit, to be held at the Mediterranean Conference Centre under the theme ‘FUTU[RE]SET’, is expected to bring together more than 1,000 delegates from over 100 countries, including around 200 Travel & Tourism CEOs, senior executives and government leaders.Aznar, who served as Prime Minister of Spain from 1996 to 2004, will bring his experience of leading a major European economy and navigating geopolitical and economic changes. His participation will contribute to discussions on leadership, European competitiveness, global cooperation and the role of Travel & Tourism in connecting economies and cultures.Adams, the first US Tourism Minister, will bring a perspective on the strategic role of tourism in economic growth, investment, jobs and international engagement.“Tourism is diplomacy with a suitcase. I’m proud to bring America’s voice to Valletta and help lead the partnerships that will define the next decade of travel,” said Adams.The summit programme will examine geopolitical change, global competitiveness, investment, technology, connectivity and changing traveller expectations. Discussions will also focus on how governments and businesses can work together to support investment, remove barriers to growth and strengthen the resilience of Travel & Tourism.Gloria Guevara, President & CEO, WTTC, said the two speakers would add to the global discussions taking place at the summit.“We are delighted to welcome two leaders of such distinction to our Global Summit in Malta. Jose Maria Aznar brings decades of experience at the highest level of government, while Ambassador Nick Adams represents a new era of US leadership in Travel & Tourism. Their perspectives will add tremendous value to the global conversation taking place in Valletta.”Carlo Micallef, CEO, Malta Tourism Authority, said: “We are proud to welcome the WTTC Global Summit to Malta and to host some of the most influential voices shaping the future of Travel & Tourism. The participation of Jose Maria Aznar and Ambassador Nick Adams further strengthens an exceptional programme that will bring together global leaders from business and government.”The gathering is also expected to provide Malta with an opportunity to showcase its tourism, hospitality, heritage and connectivity while facilitating discussions between government and industry leaders on the sector’s future.The World Travel & Tourism Council (WTTC) has announced former Spanish Prime Minister Jose Maria Aznar and US Tourism Minister Nick Adams as speakers at its 26th Global Summit in Valletta, Malta, from October 7-9, 2026.The summit, to be held at the Mediterranean Conference Centre under the theme ‘FUTU[RE]SET’, is expected to bring together more than 1,000 delegates from over 100 countries, including around 200 Travel & Tourism CEOs, senior executives and government leaders.Aznar, who served as Prime Minister of Spain from 1996 to 2004, will bring his experience of leading a major European economy and navigating geopolitical and economic changes. His participation will contribute to discussions on leadership, European competitiveness, global cooperation and the role of Travel & Tourism in connecting economies and cultures.Adams, the first US Tourism Minister, will bring a perspective on the strategic role of tourism in economic growth, investment, jobs and international engagement.“Tourism is diplomacy with a suitcase. I’m proud to bring America’s voice to Valletta and help lead the partnerships that will define the next decade of travel,” said Adams.The summit programme will examine geopolitical change, global competitiveness, investment, technology, connectivity and changing traveller expectations. Discussions will also focus on how governments and businesses can work together to support investment, remove barriers to growth and strengthen the resilience of Travel & Tourism.Gloria Guevara, President & CEO, WTTC, said the two speakers would add to the global discussions taking place at the summit.“We are delighted to welcome two leaders of such distinction to our Global Summit in Malta. Jose Maria Aznar brings decades of experience at the highest level of government, while Ambassador Nick Adams represents a new era of US leadership in Travel & Tourism. Their perspectives will add tremendous value to the global conversation taking place in Valletta.”Carlo Micallef, CEO, Malta Tourism Authority, said: “We are proud to welcome the WTTC Global Summit to Malta and to host some of the most influential voices shaping the future of Travel & Tourism. The participation of Jose Maria Aznar and Ambassador Nick Adams further strengthens an exceptional programme that will bring together global leaders from business and government.”The gathering is also expected to provide Malta with an opportunity to showcase its tourism, hospitality, heritage and connectivity while facilitating discussions between government and industry leaders on the sector’s future.