Seongnam City Sends 10 Beauty Companies to Explore Export Opportunities in the Netherlands and Denmark

Dispatching Delegation for Overseas Market Development Starting on the 27th
One-on-One Meetings with Local Buyers

Ten beauty companies from Seongnam, Gyeonggi Province, are set to make inroads into the European export market.

Overseas buyers are listening to product explanations from Seongnam companies at the export consultation hosted by Seongnam City. Provided by Seongnam City

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On September 23, Seongnam City (Mayor Shin Sang-jin) announced that it will dispatch an overseas market development delegation to Amsterdam, Netherlands, and Copenhagen, Denmark, from September 27 to October 3. The participating companies are local small and medium-sized enterprises that produce beauty devices and functional cosmetics.

During the local export consultation sessions, the companies plan to meet buyers one-on-one to introduce their products and develop new business partners.

Seongnam City will support the costs of renting venues and transportation, contacting buyers, interpretation services, and airfare. The event is organized by Seongnam City and co-hosted by the Seongnam Industry Promotion Agency and the Korea Trade-Investment Promotion Agency (KOTRA).

The city aims to leverage the local interest in K-beauty as an export opportunity to expand the foundation for regional companies to enter the European market.

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A Seongnam City official stated, “We hope this will be an opportunity to showcase the technology and products of local beauty companies and secure new export opportunities,” adding, “We will continue to support companies in broadening their overseas sales channels.”

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