SVG has published SVG Executive Perspectives 2026, the latest edition of its annual survey of senior executives in sports production technology. It is available now on sportsvideo.org. SVG has run the survey in the US every year since the organisation was founded in 2006, and SVG Europe is launching its own edition this year.
The 2026 US edition shows an industry going through rapid technological change and growing creative opportunity, while also dealing with financial pressure and operational challenges. Continued innovation in AI, cloud and IP-based production workflows comes up throughout the responses.
The topics cover cloud versus on-premise workflows, REMI and remote production, AI, machine learning and automation, AR, VR and spatial computing, and 5G, transmission and connectivity. Other subjects include the move to 4K and HDR, immersive audio, new formats and standards, streaming and content delivery, and personalised and interactive content. Respondents also set out the key business challenges facing the industry.
Read more SVG Executive Perspectives 2026
Executive Perspectives in Europe
SVG Europe’s Executive Perspectives will be a searchable online collection of responses from senior executives across sports production technology. It will also cover the trends, opportunities and challenges shaping the industry.
After this year’s launch, Executive Perspectives will run every year, giving SVG Europe sponsors a regular platform to share their views with the industry.
SVG Europe sponsors are invited to take part in the survey. Access the Executive Perspectives survey here