Samsung accounted for 38.06% of Azerbaijan’s mobile device market in October 2026, maintaining its leading position.
According to Statcounter data cited by Report, the figure was down 2.9 percentage points from September but up 13.51 percentage points year-on-year.
Xiaomi ranked second with a market share of 27.58%, down 1.13 percentage points month-on-month but up 9.71 percentage points year-on-year.
Apple came third with a 17.58% share. Its market share increased by 1.91 percentage points compared to September but fell by 3.62 percentage points year-on-year, representing a relative decline of approximately 17%.
The combined market share of other, less widely represented brands stood at 9.21%, up 1.73 percentage points month-on-month but down 16.5 percentage points year-on-year.