McDonald’s to ‘rethink’ prices after sales fall
https://www.bbc.co.uk/news/articles/c728313zkrjo
Posted by JayR_97
McDonald’s to ‘rethink’ prices after sales fall
https://www.bbc.co.uk/news/articles/c728313zkrjo
Posted by JayR_97
37 Comments
I don’t think I’ve changed how often I go really, but its certainly felt more expensive recently. Feels like I never spend less than 8.50..
Used to be I’d spend about a fiver.
It’s almost as though taking the “cheap” out of cheap shit food makes people no longer want it.
It feels like a lot of fast food places absolutely took the piss with their prices during lockdown and they never really went back down
Them prioritising deliveries over in house customers is my biggest problem with them now.
I don’t go now for two reasons:
1) they have completely failed to keep up with home delivery making the restaurants chaos so it’s no longer ‘fast’ food
2) I didn’t like the food, I liked the price. If you’re charging a tenner for burger and chips, I’m eating that in a pub
Need to bring back the £2 Big Mac and fries vouchers. But McDee’s aren’t the only ones who have raised their prices shockingly in the last few years. KFC is ridiculous – especially their delivery prices. A 10-piece bargain bucket should be no more than about 14 quid.
Saver/value menus for most fast food are basically the same price as what the normal items were a few years ago.
Makes you just not want to bother when general food prices haven’t increased as drastically.
Rather just to a sit down restaurant or grab a sandwich.
The £3 McMuffin + breakfast deal (priced to compete with the likes of Greggs, I’m guessing) to grab on the way to work was the only thing that tempted me back recently, and was quietly dropped a few weeks later.
They cite that the Big Mac price has increased roughly in line with inflation (at least, in the US, which is the only price they cite). If that’s the case though, they’ve got the same problem every other non-essential business has. Inflation is mad, wages haven’t kept up, people make cuts in their budget.
I’m glad their sales have fallen. Companies like this make way too much money. I’d like to see them pay their staff more.
It’s way better for all of us if we don’t eat at places like this anyway. It’s horrifying how bad this food is for our health. Once in a while fair enough.
It might be deemed as fun for the kids etc… but it’s no good for them.
I’d happily see businesses like this close for good. The NHS would benefit immensely.
I can remember getting a standard cheeseburger for 19p in the 80s.
So you are telling me that inflating prices to the point of gouging the people buying them will stop them buying my product – gasps in corporate 😂
Make me have to fight a touch screen, that everyone’s hands have been all over, wait 10 minutes for ‘fast’ food, and double the prices. Shocked that customer numbers are down.
Rich people don’t eat on McDonald’s and for poor people McDonald lost his value with their pricing. For the same price I can eat better food
+ I have to add that before it was really a fast food, now it’s a slow food…waiting times are the same like when I’m eating in a restaurant
Still full of teenagers… wonder if it’s older people that decided the price is not worth the quality anymore
It’s good the public is deciding not to spend with them.
them lowering prices surely helps inflation fall?
That’s what happens when you charge £10 for a £3.50 ‘meal’
It’s going to be quite hilarious watching end stage capitalism eat itself when the poor can’t treat themselves anymore.
People always complain about their prices, but they’re still pretty good on terms of pricing.
I remember as a kid, McFlurrys were like 99p, and a big mac meal was like £4. Now it’s £1.60 and £6-7.
Having recently gone to one, I was able to feed myself, my wife and daughter for about £16.
I get adverts on instagram etc of knock-off fast food places selling a burger & 3 sweetcorns for £12.
Locals to me, for 2 burgers 2 chips, it’s about £16-20.
Only thing I even like of their is the breakfast (double sausage and egg McMuffin) but now I have an garden griddle so I’ll make my own than spend 30-40 on a breakfast for the family
Fast food isn’t queuing for 20mins waiting for a number to be called up.
Another case of corporate greed. Let’s stop saying it’s a ‘cost of living’ crisis and start calling it for what it actually is, a ‘corporate greed’ crisis. Milking the consumer for as much as they can get away with.
Even mc flurry’s are just silly and massively smaller then you’ve got the fact that the flavours that change advertised on the banners are more expensive again
The problem we have here is the McDonald’s even in a drive thru doesn’t arrive hot.
I’m not spending 20 quid to feel sick to eat cold fast food
Pre 2020 McDonalds:
Our food is shitty. But at least it’s cheap.
2024 McDonald’s:
That will be £14.68 for a Big Mac please. Now wait next to the Deliveroo driver horde to collect your expensive shit meal because we are too busy prioritising delivery apps.
And they wonder why there is pushback.
I don’t eat burgers but do eat fried chicken, and used to be able to get a late-night fried chicken meal at the Burger King at Paddington station for about £7. I went back recently after it reopened following refurbishment and I couldn’t find my old meal so had to order the items separately on a touchscreen. It came to nearly £20 for some pieces of chicken, fries and a drink!! I couldn’t believe it but had to order as there was nothing else I could eat on the very limited and expensive menu. To add insult to injury, it took over 10 minutes to make and I nearly missed my train home as a result. What a joke!
Not a big McDonald’s fan anyway, but when they started charging what a fiver for a Big Mac meal, I stopped completely. Can’t even remember the last time I had a Maccies.
“He told investors that the firm would lean on discounts to try to stop the sales decline”
So not really rethinking at all but just trying to soften people up and get them back through the door to form habits until they remove the discounts again
It’s also a pain in the arse to go into a McDonalds now, having to fight through a sea of delivery drivers to get to the counter. The wait times having gotten a lot longer because of all the delivery orders too.
Aren’t people also boycotting McDonald’s because of Israel?
I got a simple cheeseburger yesterday .. like £4.60. No fries or drink or anything.
Unacceptable for what it was.
I thought prices absolutely had to be that high because of “inflation”?
Weird.
The whole appeal of McDonalds is that it was cheap and fast, and now it is neither. They have more staff on shift than ever before yet service has never been slower. The staff to service ratio almost defies mathematics
They tested how much they can increase their prices. Now they know. (it’s shamelessly overpriced compared to what they offer)
It’s over £7 for a large Big Mac Meal now, and the things are always a jumbled mess and relatively small while being ridiculously high in calories, so it’s stopped being a cheap treat and become an expensive underwhelming meal.
It’s not just the prices which have spiked since COVID.
Service is shite now. Too slow after placing the order.
Consistency between restaurants is hit and miss.
Drive thru nearly always makes you park up now.
Our local drive through then has a member of staff carrying one or two orders out – no urgency – any sort of relay system would make it faster.
Ordering touch screens in store and via apps have removed human contact and impulse buying.
And created an unnecessary wait after ordering – when you queued before ordering mentally it seemed better.
The cooking areas are pretty much dark kitchens – when you could site one of those anywhere for delivery orders – not prime retail.
And as many have said if it’s not hot when you eating it in ain’t good.
Particularly the fries.
If I’m grabbing and going on the high street I’m looking at places selling bakes and sandwiches to go. Not maccies.
Rethink as in, lower them? Or are they gonna make them fucking skyrocket more?
When cheap, fast food is no longer cheap or fast then what do you expect?