The Entertainment Union Coalition has launched “Keep California Rolling,” a labor-led campaign to ensure that jobs remain the key priority in the proposed expansion to California’s Film & Television Tax Credit Program.

The launch of the campaign follows Governor Gavin Newsom’s recent proposal to double the state’s incentive program from $330 million to $750 million annually, a critical move to curb the flight of film and television production out of California.

DGA western executive director and President of the Entertainment Union Coalition Rebecca Rhine is leading a series of calls to action. 100 workers from the Euc’s member unions and guilds – including the American Federation of Musicians, California IATSE Council, Directors Guild of America, LiUNA! Local 724, SAG-AFTRA, Teamsters Local 399, and Writers Guild of America West – will travel to Sacramento next month advocating for a jobs-based incentive program that attracts production back to California and strengthens local and state economies.

Speaking with Variety,…

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