Friday, March 21, 2025
This week, five prominent tourism companies from the island of Ireland have proudly joined the Tourism Ireland pavilion at the British Tourism & Travel Show, hosted at the NEC in Birmingham. The event, an annual highlight for the travel trade in Britain, is attracting more than 2,500 coach tour operators and group travel organisers, making it a vital platform for business and networking.
For these Irish tourism companies, the British Tourism & Travel Show represents a golden opportunity to connect with key figures in the British travel industry. By engaging directly with influential stakeholders, the Irish companies aim to secure a place in future travel programmes and extend the reach of Ireland’s tourism offerings for the 2025 season and beyond.
The two-day event is crucial for strengthening Ireland’s position within the competitive British travel market, encouraging more UK-based tour operators to include Irish destinations in their itineraries or expand existing programmes that already feature the island. With Ireland’s rich cultural heritage, scenic landscapes, and welcoming atmosphere, the potential for further growth in British tourism to Ireland is strong, and this year’s show is a key milestone in the journey to achieving that goal.
Judith Cassidy, Tourism Ireland’s Acting Head of Great Britain, said: “Tourism Ireland is delighted to attend the British Tourism & Travel Show in Birmingham once again this year. This two-day event provides a valuable opportunity to link tourism businesses from Ireland with key GB tour operators who can bring visitors at scale.”
