ATC Group has acquired a majority stake in Easy Life Entertainment.
Founded by Jamie Osman in 2014, Easy Life Entertainment has established an independent business across artist management, recordings and PR.
Formed in 2020 and also boasting established manager Rosie Jennings on its staff, Real Life Management’s, current roster includes Bury Tomorrow, SOTA, Bears In Trees, Lexie Carroll, Mouth Culture and Anaïs. Easy Life Records has delivered Top 40 albums for Lower Than Atlantis and Tonight Alive, as well as releases by Softcult, Normandie, Amber Run, Bryde, Lonely The Brave and more.
Turn The Page (est 2019), a publicity and plugging company spearheaded by Mark James, meanwhile, has worked on campaigns for big alternative artists in rock and metal, including All Time Low, Sum 41, Deaf Havana, Neck Deep, Simple Plan, Travie McCoy and Tool.
Since an Initial Public Offering (IPO) in December 2021, ATC Group has expanded its offering to artists to songwriters across the company’s three divisions in Representation, Services and Events & Experiences.
The company now offers a full-service model to more than 860 unique clients, across artist management, live touring, merchandising, e-commerce, livestreaming, event promotion and more.
Adam Driscoll, CEO, ATC Group, said: “We are excited to welcome Easy Life Entertainment to the Group. Jamie’s entrepreneurialism is hugely respected within the industry, and today’s acquisition perfectly complements what we are building at ATC and our ability to serve and support artists at every stage of their careers.”
Jamie Osman, founder, Easy Life Entertainment, said: “I’ve been an avid admirer of Adam and the team’s desire to offer a truly multi-faceted approach to the modern music industry, something we have been slowly building within our group of companies. This partnership will allow us to offer stronger services to our management clients, be more ambitious in our masters and label acquisition and grow our press services on a global scale. My mantra has always been, ‘only work with good people’, that feels very true of this new venture. We look forward to growing Easy Life Entertainment over the coming years alongside the team at ATC.”
Jamie’s entrepreneurialism is hugely respected within the industry, and today’s acquisition perfectly complements what we are building at ATC
Adam Driscoll
Mark James, director, Easy Life Entertainment, said: “The partnering with ATC sees our companies plugging into a well-respected and proven powerhouse. Their continued growth and successes are aligned with our own goals and aspirations for Easy Life Entertainment, as we move into this exciting new chapter.”
ATC’ has made a series of recent strategic acquisitions, including direct-to-fan merchandising company Sandbag, live music promoter Joy Entertainment, and Raw Power Management, home to Bring Me The Horizon, Bullet For My Valentine, Jordan Adetunji, You Me At Six and Heartworms.
ATC’s existing management clients include Nick Cave, PJ Harvey, The Smile, Sleaford Mods and Yaeji, while ATC Live books shows for more than 570 artists, including Amyl & The Sniffers, Big Thief, Black Pumas, English Teacher, Faye Webster, Fontaines DC, Good Neighbours, Jungle, Nick Cave & The Bad Seeds, PJ Harvey, Royel Otis, Squid, The Lumineers and Yard Act.
ATC Group is headquartered in London, with offices in the key industry hubs of Los Angeles and New York, and also in Europe.
Subscribers can read our interview with ATC and Raw Power Management.
PHOTO: (L-R) Jamie Osman (Easy Life Entertainment), Adam Driscoll (ATC), Mark James (Easy Life Entertainment), Brian Message (ATC)