Speaking from the sets of his latest film “Ma Behan,” starring Madhuri Dixit and Triptii Dimri, which has been shooting through unseasonably heavy rains, Malhotra outlines an aggressive growth strategy that includes international expansion, vertical content development, and a strategic fundraising initiative to fuel the company’s three-year roadmap.
“Despite the challenging external environment, we are staying on track. We are staying on course, and dare I say, actually enhancing and improving on the plan that we have set for ourselves,” Malhotra tells Variety.
The momentum comes on the heels of a strong performance from “Chhorii 2,” the sequel to Abundantia’s 2021 thriller, which Malhotra says “exceeded its targets” on Prime Video in terms of both audience response and platform performance.