Chrysler Is About To Become an ‘Experiment’
https://www.thedrive.com/news/chrysler-is-about-to-become-an-experiment
Chrysler Is About To Become an ‘Experiment’
https://www.thedrive.com/news/chrysler-is-about-to-become-an-experiment
7 Comments
The article says:
‘With 100 years under Chrysler’s belt Gilles said “it’s time for us to pivot” and “we’re going to experiment with the brand.”
Imagine a future … where Chrysler doesn’t exist? The automaker is celebrating its cennential anniversary. It’s now 100 years old. Despite breakout hits, it now has a lineup of … one vehicle: a minivan.
Does Chrysler survive? Can it?
It makes me think of the Jaguar rebranding. You can no longer compete on your traditional market so tou try to find (or build) your own niche.
I look forward to their full lineup of vehicles all with the 3.6 with early head gasket failure, keeps me in business at least? Not that I really like doing them particularly
Chrysler is on the path of Pontiac. They need a rebrand and refresh.
It seems that people don’t realize that Chrysler is now just a brand owned by Stellanis (formerly Fiat Chrysler and Peugeot). To say that their lineup is one vehicle is disingenuous, Stellanis brands that were formerly part of Chrysler when it was an independent company include Dodge, Ram and Jeep.
Even when Chrysler was independent relatively few vehicles had Chrysler branding. So let’s not pretend this is some sort of “end of an era” moment or “Chrysler” doing something radical. Stellanis is not doing well, they are behind on the EV trend, so I guess resorting to cheap marketing tricks is all they have right now.
What’s the deal with these concept cars with bubble canopies/glazed roofs? I feel like the people who design these things have never driven a car with an uncloseable moonroof before. It’s annoying as fuck. The opaque roof is there for a reason. Half that battery is going to be used powering the AC.
100 percent electric LOL. Enjoy your brief time as a brand before you join Plymouth, Pontiac and Oldsmobile