Spain has become an enduring hotbed for original Netflix content.
The streamer plans to spend more than €1 billion ($1.2 billion) in the country over the next three years through 2028, co-CEO Ted Sarandos told a gathering at the streamer’s production facility in Madrid, which included the President of the Spanish Government Pedro Sánchez and the Minister for Digital Transformation and Public Service, Óscar López.
The event coincided with the 10th anniversary of Netflix’s operating in Spain, which has created more than 20,000 jobs in the Spanish audiovisual sector.
“We have filmed in over 200 cities and towns across every autonomous community in Spain — and we still haven’t run out of beautiful places to film,” Sarandos told attendees. “Alongside your rich cultural heritage, vibrant entertainment industry and brilliant creative talent, Spain is also a great place to do business. You’ve supported regulations that encourage creativity, innovation, and long-term thinking.”
Original Spanish Netflix content includes Society of the Snow, which went on to win 12 Goya awards; “Elite,” Netflix’s longest-running international series; and “La Casa de Papel,” “Berlin” and the upcoming “Billionaires’ Bunker,” among other content.
“Last year alone, Spanish titles generated over 5 billion hours of viewing on Netflix,” added Sarandos. “Dali masks, red jumpsuits, Bella Ciao — all of them have become instantly recognizable parts of the global culture.”
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