Tuesday, June 24, 2025
Tourism Ireland is once again collaborating with former rugby star Rory Best in a fresh initiative to position the island of Ireland as one of the world’s premier golf destinations. This dynamic campaign, launching just ahead of the 153rd Open at Royal Portrush, is designed to captivate golf enthusiasts and leisure travellers alike, showcasing the breathtaking courses and unique attractions the island has to offer.
Highlighting the Best of Irish Golf with Rory Best
The heart of this campaign is an engaging new online video presented by Rory Best, where he is joined by Northern Ireland’s rising golfing star, Olivia Mehaffey. Together, they explore some of their favourite holes at the famous Dunluce Links course at Portrush, which has long been regarded as one of the most challenging and picturesque courses in the world. In addition to golfing footage, the video features an insightful interview with Gary McNeill, the Head Professional at Royal Portrush, discussing the historic legacy of The Open and how it has inspired a new generation of golfers.
This captivating video, set against the stunning backdrop of Northern Ireland, will be shared across The Telegraph’s digital platforms, reaching millions of potential travellers. Through this partnership with The Telegraph, which boasts a readership of nearly 5 million people, Tourism Ireland aims to boost golf tourism and highlight the island’s rich golfing legacy to British audiences.
Discovering Ireland’s Iconic Golf Courses and Scenic Locations
As part of the campaign, viewers are treated to scenic shots of some of Ireland’s top golfing destinations, including Galgorm Castle Golf Club, Holywood Golf Club, Lough Erne Resort, Castlerock Golf Club, Rosapenna, Enniscrone Golf Club, and Ballyliffin Golf Club. These golf courses are known not only for their world-class facilities but also for their stunning locations, offering a mix of coastal views, dramatic landscapes, and historical significance.
In addition to showcasing Ireland’s exceptional golf offerings, Rory and Olivia also introduce some of the island’s most famous tourist attractions. The video features visits to the iconic Giant’s Causeway, a UNESCO World Heritage site, and the breathtaking Carrick-a-Rede Rope Bridge, both of which highlight the island’s natural beauty. Furthermore, viewers are encouraged to explore the food and drink scene in Belfast, where visitors can enjoy everything from fresh seafood to world-renowned Irish whiskey.
A Comprehensive Campaign Across Print and Digital Platforms
Beyond the online video, The Telegraph will publish a series of articles in both its print and online editions, further promoting the island as a world-class golf and leisure destination. These articles will not only focus on the island’s exceptional golf courses but also highlight its diverse leisure activities, cultural landmarks, and vibrant cities, appealing to a wide range of potential travellers.
Tourism Ireland’s partnership with The Telegraph is designed to drive significant traffic from Great Britain to Ireland, offering golf fans and vacationers alike the chance to experience everything the island has to offer. This initiative emphasizes not only the island’s golfing appeal but also the rich cultural experiences and natural wonders that await visitors.
Expanding Ireland’s Global Appeal Through Strategic Partnerships
This latest collaboration with Rory Best and The Telegraph builds on Tourism Ireland’s ongoing efforts to position the island as a top global destination for both golf and leisure tourism. By combining the island’s stunning golfing facilities with its diverse range of activities and iconic locations, the campaign is set to capture the attention of international visitors, particularly from Great Britain, where golf tourism is a significant market.
The campaign reflects Tourism Ireland’s commitment to showcasing the island of Ireland as a diverse, dynamic destination that offers something for everyone – from the avid golfer seeking world-class courses to the leisure traveller eager to explore its rich history, stunning landscapes, and vibrant cities. With the 153rd Open just around the corner, this initiative is poised to further elevate the island’s reputation on the global tourism stage.
In conclusion, Tourism Ireland’s collaboration with Rory Best and The Telegraph is more than just a promotional campaign – it’s an invitation to experience the best of Irish golf, culture, and hospitality. Whether you’re a passionate golfer or simply looking for a memorable holiday, the island of Ireland promises an unforgettable experience that blends sport, nature, and tradition into one exceptional destination.
