"We are seeing an increasing scale of phenomena such as fake online shops, impersonation of native brands and disguised dropshipping. Dishonest traders are misrepresenting the origin of their business and goods. Consumers’ interests are harmed and the reputation of the companies they impersonate is also damaged. Consumers need to know what to look out for in order to minimise the risk of losing money and unsuccessful purchases" Says UOKiK President Tomasz Chróstny.
The name indicates that it is a Polish business – the name, surname or locality appear with an addition, e.g. fashion, boutique. Sometimes it is almost a copy of the web address of an existing brand, differing by one character, e.g. a dash. We come across an advert for a shop on a social media platform – an increasingly common way for fraudsters to operate. They use sponsored posts and ad profiling to increase the likelihood that we will click on the link. They promote clothing, accessories or other products tailored to our interests. The website of such a shop may look professional – it is often a copy of actual Polish businesses.
https://uokik.gov.pl/zakupy-wysokiego-ryzyka-falszywe-sklepy-udawane-polskie-marki-nieuczciwi-posrednicy
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