According to the Norwegian Road Federation (OFV), Tesla’s new car sales in Norway increased by 54% year-on-year in June; According to data from the European Automobile Manufacturers Association (ACEA), Tesla’s new car sales in Europe have declined for the fifth consecutive month in May.
Financial Association News reported on July 11 (Editor Xia Junxiong) that despite a sharp drop in sales in several European countries, this electric vehicle giant continues to maintain strong momentum in Norway.
According to the Norwegian Road Federation (OFV), Tesla’s new car sales in Norway increased by 54% year-on-year in June, mainly due to a 115.3% increase in registrations of the upgraded Model Y SUV.
Tesla’s new car sales in May soared by 213%, highlighting the company’s dominant position in this country, which is the most supportive of electric vehicles globally.
Norway has long been regarded as a leader in the field of green transportation and is moving towards the goal of completely phasing out new Cars powered by gasoline and diesel, potentially becoming the first country in the world to achieve this transition.
Christina Bu, Secretary General of the Norwegian Electric Vehicle Association (NEVA), stated that Tesla has been established in Norway for many years, and the hot sales of the upgraded Model Y are undoubtedly an important reason for the recent surge in sales.
She said, “Overall, I think this is mainly because the models they launched offer good value for money and perfectly match the needs of Norwegian consumers.”
According to her, the Model Y is particularly popular in Norway due to its competitive price and its alignment with local consumers’ practical needs for “large luggage space, high ground clearance, four-wheel drive, and a towing hook.”
In Southern Europe, Tesla has also shown some positive signs, with new car registrations in Spain increasing by 61% year-on-year last month, while in Portugal, the growth was around 7%.
The Tesla brand is facing setbacks in Europe.
However, the situation is quite different in most other parts of Europe. In Germany, the largest automotive market in Europe, Tesla’s sales in June plummeted by 60% year-on-year; sales also declined in the French market.
According to data from the European Automobile Manufacturers Association (ACEA), Tesla’s new car sales in Europe have declined for the fifth consecutive month in May.
Since 2024, Tesla’s brand value has been continuously declining, partly due to the political actions of CEO Elon Musk.
Musk previously spent nearly $0.3 billion supporting the campaign of U.S. President Donald Trump, and he had also publicly endorsed some far-right political parties in Europe.
Bu stated that Musk’s political actions have not gone unnoticed in Norway. In an annual survey of over 0.015 million electric vehicle owners, 43% of respondents indicated that they would not purchase a Tesla for political reasons.
“So, this is undoubtedly an important discussion Topic in Norway as well. Musk’s statements and actions over the past year have indeed had an impact on people—though the extent of the impact is not too large, as Tesla’s market share remains quite substantial,” she said.