Monday, July 14, 2025
In a big win for travel & tourism, Ogilvy PR Australia has been named the new public relations agency for Tourism New Zealand. The collaboration objectives are to promote the awareness and attractiveness of NZ as a desirable destination for Australian travellers. It is hoped the pair will draw on Ogilvy PR’s experience in tourism to develop strong campaigns that will attract Australian tourists.
The account was awarded after a competitive pitch between agencies and signals a desire from Tourism New Zealand to rejuvenate marketing in order to reinforce the brand’s footing in Australia. The launch coincides with a resurgence in the number of Australians traveling, who are increasingly seeking to experience international destinations following the pandemic.
Strengthening Trans-Tasman Travel Ties
The Ogilvy PR Australia/Tourism New Zealand joint venture will leverage Australia’s burgeoning interest in New Zealand’s varied landscapes and cultures. The partnership with neighboring New Zealand is centered around providing travel convenience to Australian holidaymakers.
The following are among the most important objectives for the collaboration:
Showcasing the Best of NZ: Showcasing the country’s stunning landscapes, adventure activities and vibrant Maori culture to appeal to different types of Australian travelers.
Bespoke Marketing Campaigns: Creating bespoke campaigns that will resonate with Australians, highlighting shared culture and the opportunity to travel between our respective countries.
Tapping into Digital: Making use of digital media and social media to engage people, especially the younger set which is more interested in experiences when it comes to seeking travel.
Creative Campaigns to Inspire Travel
Ogilvy PR Australia will launch a series of imaginative campaigns which aim to encourage Australian tourists to think about New Zealand as their next holiday destination. The campaigns will shine a light on the exceptional experiences provided to all in New Zealand, from discovering bustling cityscapes such as Auckland and Wellington, to relaxing and rejuvenating in serene spaces like Queenstown and Rotorua.
The campaign will also feature the accessibility of travel in the trans-Tasman due to short flight times between Australia and New Zealand and direct services from major Australian cities. The partnership highlights how easy and affordable it is to travel here, in an effort to motivate more Australians to make New Zealand their next overseas holiday destination.
Enhancing Travel Accessibility
As well as marketing the country, the relationship with Tourism New Zealand will also focus on improving the broader travel experience for Australian visitors. These include working in partnership with airlines to encourage special flight promotions, having smooth travel itineraries to welcome tourists, as well as publishing useful information on visa and travel tips.
Holding digital hands Sherriff says by removing barriers to visiting New Zealand, and offering valuable information for Aussies, they hope to make the travel process less complicated and more enjoyable for Australian visitors.
A Bright Future for Trans-Tasman Tourism
This union of Ogilvy PR Australia and Tourism New Zealand opens an exciting new chapter of a relationship between the peoples of the two countries. Turis PR’s partnership with leading public relations firm Ogilvy PR and their strategic alliance with Tourism New Zealand. Helping TTNZ engage with the Australian market is an opportunity for Australians to gain a greater understanding of ‘100% Pure New Zealand and for our friends across the Tasman to experience what makes Australian’s destination so special.
With international travel recovering, efforts such as this partnership are vital in encouraging international travel and cultural exchange. The partnership is also a win-win for the official tourism sectors of each country, while adding value to the experiences of the growing number of travelers looking for new adventures and cultural experiences.
Final Thoughts: A Journey of Discovery Awaits Where are we now
“This is an innovative initiative that we’re sure will inspire Australians to think how close New Zealand is and that they can do so much, yet so little time out here.” Whether you’re city hopping the cosmopolitan cities, road-tripping the picturesque countryside or learning more from the indigenous people, the Maori, New Zealand is your dream destination waiting to be uncovered.
Now that the world is starting to get back to normal and international travel is back on the cards, New Zealand is looking pretty tempting. It’s never been a more enticing prospect to cross over the Tasman Sea, with inventive marketing campaigns and improved ease of travel.
So, what are you waiting for.Get packing & cast your eye to the Land of the Long White Cloud to start a treasure chest of memories in New Zealand.
