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    Kingsmill owner to buy Hovis in £75m deal to create UK’s biggest bread brand
    United Kingdom

    Kingsmill owner to buy Hovis in £75m deal to create UK’s biggest bread brand

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    36 Comments

    1. Kryptonite_Pyro on

      Wish we stopped letting all these businesses becoming monopolies. It always end up being worse for us the consumer. 

      I wonder what bread brand was #1 Would have tjought it was Hovis or Kingsmill? Braces family over here  and that’s probably the most bought bread brand here in Wales

    2. pedalpwr on

      “The potential merger between the UK’s second and third largest bread brands will attract scrutiny from the competition watchdog”

      Surprised by this, would not have guessed one of them wasn’t number one.

      Also – is this really going to pass the regulatory hurdles?

      And finally – if you asked me to guess how much Hovis bread is worth it would have been a lot more than £75million! That’s tiny.

    3. XenorVernix on

      No doubt that 75m will be clawed back from customers through higher prices now that a competitor has been eliminated.

    4. Intruder313 on

      TIL that Kingsmill (owner) is richer than the superior bread brand

      (I buy neither since Aldi has the best bread by a huge margin)

    6. AlwaysCreamCrackered on

      Wow, someone with financial knowledge has used their loaf because £75 million is a lot of dough.

    8. wkavinsky on

      Totally not going to impact price and quality by reducing competition at all right?

      Even the father of capitalism Adam Smith pointed out that its end goal is a monopoly and exploitation, and that capitalism only works when there are a number of companies competing on price and quality.

    10. daiwilly on

      I’m very cynical about this…they’re not in it for the bread but to see how much bread they can make. It’s not all about the bread.

    11. daledaleedaleee on

      … and I’ll still be buying from the (supermarket) bakery for my weekly loaves. A bread monopoly of crap surely isn’t the way forward? The branded stuff is more expensive and worse quality than that baked on-site at the majority of points of sale.

    12. HerpaDerpaDumDum on

      One of the biggest complaints I hear from Europeans moving to here is that the mass produced bread in the supermarkets is utter crap, and it’s true. Buy bakery bread instead.

    13. glytxh on

      I love the part where I go to the supermarket, and realise everything I buy comes from the same three companies.

    14. nck_pi on

      Why is bread so bad in UK in general? I mean, it’s okey-ish for toasts but it’s just plain nasty otherwise (pastries on the other hand are the best thing ever)

    18. radiant_0wl on

      It’s a good deal but i suspect prices will rise in the short term – it’s easier to rise prices after taking over a major competitor and it grants time for them to realise the possible efficiency savings and avoid taking additional operating losses.

      Bread is very cheap so an extra 5-10% isn’t something to be concerned about – the operating efficiencies realised potentially could hold the prices down longer term.

    19. Exemplar1968 on

      Here in Newark it’s 80% Warburtons, 20% Hovis. I have no issue with this if they keep on making excellent adverts!

    21. SnooAvocados8708 on

      This is big.

      Like apple buying Microsoft.

      Wonder what this will do to my kingsmill stock

    22. Rowdy_Roddy_2022 on

      Hovis is my go to bread (sorry to all the bread snobs here) so this is very disappointing news.

    24. FluffySmiles on

      Calling it bread is a bit of a stretch.

      Bread adjacent, chorleywood, yeasted carbohydrate delivery system, is how I like to think of it.

    25. Alessterriblereddit on

      I only buy bagels, because I’m fancy as fuck. Square bread is for squares.

    26. ExcellentEffort1752 on

      Never liked the taste of Kingsmill. Warburtons and Hovis are nice. Just hope the merger doesn’t ruin Hovis.

    29. Dystopian_Everyday on

      This everything that capitalism said wouldn’t happen but has repeatedly happened in every industry

    30. Vertigo_uk123 on

      ABF, which also owns the Primark clothing chain, said the tie-up would combine the production and distribution activities of the two businesses,

      That will be an interesting concept.

    31. Firm_Organization382 on

      King Charles pissed off.

      Bread now to be called Kings-Ho

      Queen Camilla furious

      Harry laughing his ass off

    34. Diligent_Breath_643 on

      They can buy whoever they like, the bread in England is not good..why England does not have bread like Italy Greece or France