Published on
August 27, 2025
In the second quarter of 2025, Bulgaria saw a notable surge in both domestic and international travel, with 1.3 million Bulgarians aged 15 and above embarking on trips, marking a 4.1% increase compared to the same period in 2024, as per the National Statistical Institute, Bularia. This growth reflects the increasing interest in both exploring the country’s own rich cultural heritage and venturing abroad. Domestic travel remained the dominant preference, with 67.5% of travelers opting for destinations within Bulgaria. International travel, on the other hand, accounted for 25.8%, while 6.7% of travelers combined both domestic and international trips.
Notably, the most active travelers were those in the 25-44 age group, making up 36.3% of the total tourists, approximately 457,500 individuals. There were significant trends in the type of travel based on age. The highest percentage of domestic travelers were those aged 65 and above, with 73.2% of this group choosing to stay within Bulgaria. Meanwhile, individuals aged 45-64 were the most likely to travel internationally, with 28.4% of them venturing abroad.
Key Travel Motivations and Trends
The primary motivation for travel was leisure and holidays, making up 50.6% of domestic trips and an even higher 83.5% of international travel. This highlights the importance of tourism as a key economic driver, especially as the world emerges from the disruptions caused by the pandemic. In terms of travel arrangements, Bulgarians showed a preference for organizing their journeys independently, with nearly 1.6 million trips, or 83.3% of all personal travel, arranged without the help of tour operators.
Interestingly, 91.3% of domestic trips were made without prior reservations, compared to 58.8% of international trips. This suggests that many Bulgarians value flexibility and spontaneity when traveling within their own country, while international travel involves more structured planning. In terms of expenses, food took the largest share of the budget—42.6% of domestic travel spending and 34.5% of spending on international trips. On average, Bulgarians spent BGN 296.83 per person on domestic trips and BGN 858.55 abroad. Business travel, which accounts for a smaller share, also saw notable spending, with domestic business trips costing BGN 280.95 on average, while international business trips averaged BGN 1,234.39.
Visa and Passport Policy Changes in 2025: The Schengen Area and More
A key development in 2025 was Bulgaria’s full integration into the European Union’s Schengen Area, which took effect on January 1. This move eliminated internal land border controls, allowing for seamless, passport-free travel across the 25 Schengen member states, including Iceland, Liechtenstein, Norway, and Switzerland. This integration has made it easier for Bulgarian citizens to travel within Europe, enhancing mobility and fostering economic growth in the region.
Additionally, Bulgaria’s membership in the Schengen Area opens up new opportunities for businesses and tourists alike, facilitating smoother travel within Europe. This significant step has solidified Bulgaria’s role as an integral part of the European community, enhancing its appeal as both a destination and a gateway to Europe.
In parallel with the Schengen Area expansion, Bulgaria’s citizens also benefit from the visa-free access to 178 countries and territories globally, placing Bulgaria among the top nations for travel freedom. A particularly notable development was China’s decision to extend visa-free entry for Bulgarian citizens for stays up to 30 days. This policy, effective from November 30, 2024, to December 31, 2025, allows Bulgarians to visit China without a visa for short stays, further enhancing international travel opportunities for Bulgarian citizens.
However, it is important to note that starting in late 2026, Bulgarian citizens, along with other visa-exempt travelers, will be required to obtain an ETIAS (European Travel Information and Authorization System) before traveling to most European countries. This system will provide additional security checks and streamline border entry processes. The ETIAS system is expected to be fully operational by the end of 2026, allowing for a more efficient and secure travel experience.
Airline Launches and Expansions in Bulgaria
Bulgaria’s aviation sector also experienced significant growth in 2025, with several key airline developments helping to position the country as a more connected and attractive destination for international travelers.
One of the major highlights was Bulgaria Air’s launch of a new seasonal route connecting Varna with Paris starting on April 17, 2025. This route operates twice a week, on Mondays and Thursdays, during the summer season until October. This expansion is designed to provide more direct access to Paris, a major European hub, while offering greater convenience for travelers looking to visit both cities. This development not only strengthens Bulgaria’s connection to France but also caters to growing demand for travel between the two countries. This development reflects the growing demand for travel to and from Bulgaria, further contributing to the country’s economic and tourism growth.
Meanwhile, Wizz Air, a leading low-cost carrier, expanded its operations in Bulgaria with the announcement of 33 new routes across Romania, Slovakia, and Bulgaria. This expansion includes six new flights from Sofia, Bulgaria’s capital, to destinations such as Chisinau, Prague, Turin, Marrakesh, Lamezia Terme, and Palma de Mallorca. This move is part of Wizz Air’s broader strategy to boost European tourism and connectivity, making it easier for travelers to access Bulgaria from more destinations across Europe. These new routes reflect the growing demand for travel to and from Bulgaria, further contributing to the country’s economic and tourism growth.
Top Tourist Destinations in Bulgaria: Rising Popularity
The year 2025 also witnessed a surge in tourism to key Bulgarian cities and regions, signaling a positive outlook for the country’s tourism sector.
- Sofia, the capital city, saw an 11% increase in tourist arrivals during the first half of 2025 compared to the same period in 2024. This uptick reflects the city’s growing reputation as a cultural and business hub in Eastern Europe. In addition to its historical sites, Sofia continues to attract international visitors thanks to its dynamic food scene, cultural offerings, and thriving business environment.
- Varna, located on the Black Sea coast, experienced a remarkable 25% increase in vacationers, with many visitors flocking to nearby towns like Golden Sands and Albena for their scenic beaches and resort offerings. The rise in beach tourism highlights the demand for seaside destinations, with Varna solidifying its place as a popular summer destination.
- Bansko, a famous ski resort town, has been named as one of the trending destinations for 2025. Its combination of modern ski resorts and a UNESCO-protected old town attracts visitors year-round, offering a blend of culture, adventure, and relaxation. The town’s growth is part of a larger trend of winter sports tourism in Bulgaria, which continues to be a strong draw for international visitors.
Government Initiatives to Attract Foreign Professionals
In line with its focus on economic growth, Bulgaria’s government passed amendments to the Foreigners Act in June 2025, designed to attract foreign professionals and digital nomads. The amendments allow foreigners working online for companies outside the EU to apply for long-term residence permits valid for up to six months. This initiative aims to boost Bulgaria’s appeal as a destination for remote workers, further strengthening its position as a key player in the global economy.
Conclusion: A Bright Future for Bulgaria’s Travel and Tourism Sector
Bulgaria’s tourism and hospitality industry in 2025 is on a strong growth trajectory, driven by increasing domestic and international travel, new airline routes, and government-backed initiatives. The country’s integration into the Schengen Area, visa-free access to 178 countries, and the push to attract digital nomads and foreign professionals contribute to a promising future for tourism. With a rising interest in key destinations like Sofia, Varna, and Bansko, Bulgaria is positioning itself as a premier destination for business and leisure travelers alike, paving the way for future growth in the coming years.
