- by croatiaweek
- September 3, 2025
- in
Makarska
Croatia presented its results today for the tourist season for 2025, with figures showing 17.2 million arrivals, a 2% increase compared to last year.
There were also 89.8 million overnight stays, up 0.5%. The pre-season saw particularly strong growth, with 5% more arrivals and 4% more overnight stays. August, the peak month, remained steady compared to last year, while the main summer period saw a slight dip.
Here are the ten most visited destinations in Croatia this year:
1. Dubrovnik
Dubrovnik
Dubrovnik continues to attract the most tourists with its UNESCO-protected Old Town.
2. Poreč
Poreč
Located on the Istrian coast, Poreč is best known for its Euphrasian Basilica, a UNESCO World Heritage Site.
3. Umag
Umag
Umag continues to be among the most visited places in Croatia. It also hosts an ATP tennis tournament in the summer.
4. Novalja
Novalja
On the island of Pag, Novalja has built its reputation as Croatia’s party capital, with Zrće beach drawing in thousands of young visitors every summer.
5. Split
Split
Split, often a spot to hit the islands from, is the 5th most visited place this year.
6. Zadar
Zadar
Zadar, home to the Sea Organ and Greeting to the Sun, was also popular the summer.
7. Vir
Vir
This small island near Zadar has become one of the country’s most visited spots, popular with families thanks to its accessible beaches and holiday homes.
8. Rovinj
Rovinj
Often called one of the most romantic towns on the Adriatic, Rovinj charms visitors with its colourful old town, cobblestone streets and artistic vibe.
9. Mali Lošinj
Mali Lošinj
On the island of Lošinj, this destination is celebrated for its clean sea, health tourism and dolphin population, making it a top spot for nature lovers.
10. Makarska
Makarska
Makarska has been popular in 2025 and it has broken into the top 10.