We looked into over a year of Spotify’s Top 200 charts across 73 countries to understand where local music thrives and where it doesn’t. India leads with 85% of top tracks from domestic artists, followed closely by Turkey, Vietnam, and Italy. At the other end, countries like Costa Rica, Guatemala, and El Salvador feature local artists in less than 1% of their top chart entries.

Source: Spotify Charts
Full analysis: ​Skoove blog
Tools: Illustrator, Figma
Raw data: Google Sheets

Posted by DataPulse-Research

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26 Comments

  1. It’s interesting how in the last 10 years in Finland, Finnish music has gained a lot of popularity, and in return English music has gone down hard. I don’t even know what the global top songs are right now.

  2. Specialist-Will-7075 on

    Interestingly there’s South Korea, but there’s no Japan. I always knew weebs like myself were a part of the elite.

  3. Everlearningfountain on

    How did you accurately find out the country of origin of these artists? There are a lot of local charting artists (many times in multi-language country settings) with no wikipedia or external bio info that identifies their origin or local affiliation and Spotify API doesn’t show country origin.

  4. EmergencyReal6399 on

    Puerto Rico is the South Korea of Latin America, sush a small and low populated territory having lots of hit songs in all over Latin American charts, i don’t like Puerto Rica music tho, they are Mcdonalds of Latinamerican music.

  5. I wonder who the big Canadian artist(s) in UAE are? Looks like there might be an outlier of note there.

  6. JolietJakeLebowski on

    Very interesting. I’m surprised the local percentage is so high in the Netherlands.

    Though I suppose Dutch hiphop is pretty huge. Kraantje Pappie, Lil’ Kleine, Ronnie Flex, Jeugd. And we have a big backlog of popular older songs. Andre Hazes, Acda en de Munnik, Boudewijn de Groot.

    Actually, carry on. Makes sense.

  7. It would be cool to have puerto rico as it’s own country. My guess is it would be number one in spanish speaking countries

  8. The UK numbers in other countries seem way too low just based off my gut feeling. You’re telling me that Italy doesn’t even have 1% of their plays going to UK artists? No Beatles, Rolling Stones, Pink Floyd, Adele, Radiohead, Oasis, dua lipa, Harry styles etc. making a dent?

    Edit: oh i see it’s only charting singles, not total plays.

  9. East-Exchange-8754 on

    i was like since when do we (turks) listen to chilean music??? it’s not chile it’s the us.

  10. >This positions K-pop as the second most successful non-English music export, following Latin reggaeton.

    I’m pretty sure reggaeton artists sing in Spanish, not Latin.

  11. hum… wondering to which extent this data set is impacted the “trick” to get cheap spotify subscription through subscribing via vpn and a CC that is not localized, targeting countries where subscription is significantly cheaper than your own. I mean, sure some Bolivians like Aya Nakamura, but that sounds like quite a lot of love for French music from the Andes