Genetic bioengineering firm steps closer to reviving the dodo

This is not a breakthrough… people have been culturing bird PGCs for a while…(https://pmc.ncbi.nlm.nih.gov/articles/PMC7225225/)

My guess is the “direwolves” have been such a PR diaster for them, that Colossal is desperate for any good press at this point… like look what Lamm told the guardian “These are dodos, and I’m sure there will be some people who say ‘Oh, well, we don’t like them. We’re not going to call them dodos,’” Lamm said of the latest Colossal project.

“Then don’t. We just don’t care, and the more you don’t call them a dodo, the more controversy you drive, the more my numbers go up. So that’s great. So whatever you want to call them, as long as you’re calling them something.” (https://www.theguardian.com/science/2025/sep/17/dodo-birds-gene-editing-advance)

If that’s true… why all the damage control around the “direwolves”?