Vice Studios (“Gangs of London”) and V10 Entertainment, which owns “America’s Funniest Home Videos” producer Vin Dibona Prods., have come up with a new twist to the age-old TV video clip format. V10 and Vice are behind a new hybrid clip/competition series dubbed “Clip Bait.” The show pits online videos opposite each other in a tournament, as each clip is judged by a panel of content creators. The “ultimate viral champion” will then be chosen in a “live, interactive finale.”
“‘Clip Bait’ is what happens when viral videos stop being watched and start getting judged,” said Vice Studios head of non-scripted development Joe Ingham.