Reform’s Sarah Pochin: Adverts full of black people ‘drive me mad’

Do you think she sings “Eenie meanie miney moe, catch a tiger by its toe” but with the original words?

Companies don’t put black people in advert to be nice, they do it to sell their products to black people. Simple.

Imagine being privileged enough that a black person in a Sainsbury’s ad is in your top ten of things you’re annoyed about with the world.

Bet she bloody hates it when they use lesbian couples to sell cars too.

This is revolting and utterly unacceptable for anyone at all, never mind someone who expects to have a role in public life. Grotesque.

Absolutely shocking! Who the fuck still watches adverts?

I mean there have been studies on how this is basically correct, they over represent black people and under represent Asians in British averts potentially based on copying Americans

I find it somewhat amusing that our adverts always have black people in them (usually as part of a mixed race family). But it certainly isn’t worth being ‘driven mad’ over (maybe an eye roll). Advertisers simply do it because they don’t want to be the only company with a full white cast, and therefore perceived as racist by the consuming public, or be the subject of a social media witch hunt for their choice of actors.

I imagine that it might drive me mad if I were a small time actor trying to find work in adverts, though.

It so oten boils down to nonsense like this.

Quite frankly I think reform would fall apart if fewer people spent half their life on the sofa watching TV. Going outside usually helps with this condition.

It’s as if a reform voter’s idea of an ‘invasion’ is diversity in soap operas and women’s football.

It doesn’t drive me mad, but it sure is weird. When you travel a lot it does become rather apparent how uniquely unrepresentative our adverts are.

How is this just asking questions? These vile, racist people aren’t fucking welcome here.

Sarah Pochin, never heard of her. Let’s see what [her history’s like](https://en.wikipedia.org/wiki/Sarah_Pochin) then…

> Pochin was reprimanded in 2018 by the Judicial Conduct Investigations Office (JCIO) for misconduct during her tenure as a magistrate. The JCIO determined that Pochin used her judicial position to influence colleagues’ views in a political context and breached confidentiality by publicising the complaint against her. The JCIO stated that her actions “fell below the standards expected of a magistrate”.

> In July 2025, Pochin said she had received “disturbing reports” about incidents happening in a street in her consistency, however, residents of the street in question said the reports were “untrue” and Cheshire Constabulary said it had received no such reports.[30] A male resident of the street for 30 years said Pochin was trying to fulfil a “personal agenda” and accused Pochin of “scaremongering and hate-stirring and talking down a town which you were elected to represent”.[30] Another resident of the street for almost 40 years said that Pochin did not speak for her and a resident of the street of eight years said of Pochin, “Not anything that she has said is real”.

Well she certainly sounds upstanding!

Continuing war in Ukraine, daily incursions and shadow attacks on NATO, wholesale destruction of democracy and rule of law in the US and Europe, climate change, financial system being all rickety again..

But I tell you what, I saw a black fella in a Persil advert. Now I’m angry.

Caption for the picture “Oh look, there’s another one of them there…”

omg. lets hope if you give them enough rope they will hang themselves.