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    'Shrinkflation' bashing Brits budgets as companies reduce sizes of household essentials
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    ‘Shrinkflation’ bashing Brits budgets as companies reduce sizes of household essentials

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    28 Comments

    1. AEW_Elite_Fan on

      I’ve been buying cherry tomatoes instead of regular tomatoes for years. And I prefer the taste! Just a little budget tip for you guys.

    3. BoringOfficeJob on

      >Which? also found that Sainsbury’s Scottish Oats have shrunk from 1kg to 500g while the price increased from £1.25 to £2.10, a 236% rise per 100g.

      That’s just robbery.

    4. lordnacho666 on

      Look inside the next batch of breaded chicken you buy for your kids.

      They’ve somehow found a way to make it hollow, so the outside looks the same, but there’s a hole inside with just a bit of chicken holding the shell together.

    5. TheEndIsFingNigh on

      As long as people continue voting for the neoliberal status quo parties, nothing will change. This is why The Greens are gaining momentum. We need parties with far stricter legislation proposals to tackle the corporate and wealthy individual’s greed.

      Labour, Tories, Lib Dems, and Reform will continue to make things worse.

    6. peareauxThoughts on

      Maybe we should follow the logic of the Renters’ Rights Bill and have the supermarkets follow tribunals before they’re allowed to raise prices. We could then roll this out across the rest of the economy and solve the cost of living crisis.

    8. jdworld_uk on

      “To continue to offer shoppers great value” This statement to a consumer makes no sense, its not great value if your upping the cost but reducing the overall size, or reducing/replacing the ingredients…….once the price goes up it will never come back down and will continue to increase year on year, that’s not great value no matter how they want to spin things….

    9. barrowbyman on

      Its the same with bread. They have reduced the amount of wheat and fillers that the slices barely hold together while your’e putting butter on them.

    10. Mason_Caorunn on

      Tescos are only making 2.9-3billion profit this year.

      Give them a break! Times are tough and those private yachts ain’t cheap to run you know!

    13. jammiedodgermonster on

      Chocolate is a rare treat for me these days. I do mean birthdays and Christmas only right now. I could bypass the vegan tax with dark chocolate but even supermarket own brand is just too expensive to have as a regular treat these days. I am not even giving out chocolate for Halloween this year, I am giving out biscuits because it is cheaper to give out whole packets of bourbons and custard creams than to buy one of those selection bags of chocolates.

    14. smickie on

      The most egregious I’ve found is the chicken tenders from Tesco now have a massive packet of sauce in them, so the weight has stayed the same, but now there’s a big pack of sweet chilli sauce in there instead of chicken. I absolutely hate Tesco. That was the point at which I started going to Aldi.

    15. blob8543 on

      Each news article about this should include a reference to the funding of the main parties by supermarkets and food producers. It’s the only way to understand why shrinkflation is legal.

    16. tuna_pannini on

      At this point… Do not make things smaller, raise the price. I want to see the true inflation and make decisions with my wallet.

    17. ThatIestyn on

      Everyone needs to shop at lidl and aldi and let the others shops die.

      I know even lidl and aldi are not as cheap as they were but they dont need to be when the main ones are so much. I go to tesco and asda for at most £30 a month on a few things that I cant get elsewhere but you still see people doing huge shops and must be spending £70+ extra vs lidl and aldi

    18. plawwell on

      The thing I hate more about shrinkflation is being LIED to about it. A reseller should be upfront and transparent to the customer, not try to hide the change via deceptive practices.

    20. Hazel_RAAA on

      I can’t stand shrinkflation. I’ve stopped buying salmon fillets at all since you get about 2cn thickness now. And one can of tinned tuna is no longer enough for one sandwich. It’s ridiculous

    21. SinisterPixel on

      Honestly, Aldi, Iceland, and B&M. This trifecta of shops has what’s been helping things stay affordable to me. I think the more people pivot to these kinds of stores, the more it eats into the margins of big supermarkets, the sooner we’ll actually see some change.

      That’s not to say I never go to bigger supermarkets. If I need something specific I’ll go to Asda, but for the most part I find I can get 99% of what I need at one of those 3 stores for a fraction of the price.

    22. blast4past on

      We need to start campaigning against this on environmental grounds. Shrinkflation creates more packaging waste. Especially for toiletries or cleaning products. The smaller things get the more packaging is produced for the same volume of product!

    23. WhiskeyWithTheE on

      When I see companies do this, I just stop buying the item/product.

      I wish everybody did this, but I do understand why they can’t. But to be rinsed for reducing the size or changing the product or making the product less choclate than before. (Looking at you Mcvities!!) I just stop buying it.

      I will not be rinsed by these companies and spend elsewhere or save my money for better things.

    24. MuthaChucka69 on

      This is why the inflation figures are bullshit. If they were genuine statistics they should track price per g or ml.

    25. jungleboy1234 on

      I thought shrinkflation wouldnt apply to raw non UPFs e.g. fruit and veg. How silly i was. Instead of 12 eggs its now 10…. instead of 6 apples its now 4……. etc etc…

      Cockroach and Crickets when please?!

    26. Lawdie123 on

      I noticed some biscuits I hadn’t brought for a while (since the price went up) was on a clubcard price today. Pack size has now shrunk but the original non “clubcard” price is still the same increased price, put it back on the shelf.

    27. thehighyellowmoon on

      It’s bad enough for us, where we have capacity to see what they’re doing. But for pet food it’s criminal, wondered why my cat was scavenging for more when it never used to do this, turns out the supermarket cut the size of the portion by 1/5 and charged more.

    28. Boomshrooom on

      Let’s not also forget that a lot of companies have been changing the recipes of their products to make them cheaper as well, reducing the amount of more expensive ingredients. So now you’re paying more money for less product that’s not as good as it used to be