Published on
October 30, 2025
In a groundbreaking collaboration, Air New Zealand has partnered with local coffee roasters Coffee Supreme to offer passengers an innovative and unique coffee experience. The airline launched its bespoke coffee blend, Carry On, which was served through the window of an A320 jet at Queenstown Airport, marking a world-first moment in aviation history.
This exciting move not only demonstrates Air New Zealand’s commitment to elevating its in-flight service, but it also emphasizes the airline’s support for New Zealand businesses. The unique Carry On blend, crafted in partnership with Coffee Supreme, is a testament to the iconic coffee culture of New Zealand, aimed at providing passengers with an exceptional coffee experience even at 30,000 feet.
A Coffee Experience Like No Other
In a special event to celebrate the launch of Carry On, Air New Zealand invited passengers aboard flight NZ0600 from Queenstown to Wellington to partake in the Fly Thru coffee experience. On this flight, passengers had the opportunity to take home a personalized bag of the bespoke Carry On blend. This added touch of personalization brought an extra level of excitement to the experience, with each coffee bag being labeled with the passenger’s name.
Additionally, customers who weren’t aboard the flight were still able to participate in the celebration. The airline organized a fun event at Wellington Airport, where passengers could swing by and enjoy the experience between 12:30 pm and 2:30 pm.
Bespoke Coffee Blended for the Skies
Developed in collaboration with Coffee Supreme, Carry On was roasted to ensure it maintains its rich, smooth flavors both on the ground and at altitude. The coffee blend offers distinct notes of dark chocolate, malt biscuit, and maple, providing a full-bodied taste that holds its own during long flights. This blend has been specifically designed to withstand the challenges of high-altitude conditions, where flavors often become muted due to the dry air and reduced pressure.
With the introduction of Carry On, Air New Zealand is setting a new standard for in-flight coffee, moving away from mass-produced coffee options and instead focusing on providing a high-quality, locally-sourced experience for its passengers. The airline recognizes that coffee is an integral part of many travelers’ daily routines, and this initiative enhances their journey with a taste of home from one of New Zealand’s premier coffee roasters.
Serving a Taste of New Zealand Across the Skies
As part of its commitment to showcasing New Zealand’s best, Air New Zealand is making Carry On available across a variety of touchpoints for passengers. The coffee will be served in Air New Zealand’s premium cabins and lounges in New Zealand, Australia, and the Pacific Islands from the end of October. Starting in November, Carry On will also be available in economy class and throughout the domestic network, allowing a broader audience to experience this exceptional coffee.
A Partnership with Deep Roots in Local New Zealand Culture
Air New Zealand’s partnership with Coffee Supreme not only reflects the airline’s dedication to supporting local businesses, but it also highlights its ability to bring New Zealand’s culinary culture to global markets. With this collaboration, passengers traveling internationally will have the chance to enjoy the rich flavors of New Zealand coffee, elevating their travel experience and providing them with a deeper connection to the destination.
For Coffee Supreme, the partnership represents the culmination of decades of dedication to improving the coffee experience. The company, well-regarded for its commitment to quality and innovation, has worked tirelessly to perfect its craft both on the ground and now, in the skies. Their dedication to providing a premium product is reflected in every cup of Carry On served to passengers aboard Air New Zealand flights.
Setting a New Standard for In-Flight Coffee
Air New Zealand’s launch of Carry On marks the beginning of a new era for in-flight dining, where airlines go beyond basic services to provide passengers with a memorable experience. With this collaboration, the airline not only delivers exceptional coffee but also reinforces its commitment to supporting New Zealand’s rich local culture.
As the airline expands the availability of Carry On across its fleet, passengers can look forward to enjoying a truly premium coffee experience. Whether traveling within New Zealand or flying long-haul, passengers will now have the opportunity to savor a unique and expertly crafted coffee, designed to deliver the taste of home no matter where they are in the world.
Conclusion: Bringing New Zealand’s Coffee Culture to the World
Air New Zealand’s innovative partnership with Coffee Supreme is more than just a marketing gimmick—it’s a celebration of New Zealand’s vibrant coffee culture and the airline’s commitment to offering passengers exceptional, locally-inspired experiences. By serving Carry On coffee at altitude, Air New Zealand is setting a new standard for in-flight dining and providing travelers with a lasting taste of New Zealand as they embark on their journeys.
As the airline continues to expand its services and offerings, passengers can expect more exciting initiatives that bring the best of New Zealand to the world, one cup of coffee at a time.
