Published on
October 31, 2025
Australia joins global leaders like the United States, Japan, Italy, France, and Vietnam in spearheading a new wave of eco-friendly travel, marking a defining moment in the world’s sustainability movement. The recognition of a quiet Australian city among the world’s top sustainable destinations reflects the nation’s growing commitment to greener tourism, renewable energy, and community-driven environmental initiatives. This milestone highlights how Australia is not only preserving its natural heritage but also setting an international example in balancing tourism growth with ecological responsibility.
If 2026 is the year you finally decide to turn your dream trip into reality, the latest travel trend report from Expedia reveals exactly where wanderlust is taking people next. Based on millions of flight and hotel searches worldwide, the findings highlight the most sought-after destinations that are shaping next year’s global travel map — and the list blends both international showstoppers and a few unexpected U.S. favourites.
According to the report, travellers are moving away from overcrowded tourist spots and beginning to favour places that offer breathing room, authenticity, and local character. Gone are the days when everyone flocked to the same famous landmarks. Instead, people are chasing hidden gems, wide-open landscapes, and experiences that feel more personal.
At the top of Expedia’s 2026 list is Big Sky, Montana — a destination that perfectly captures the rugged beauty of the American West. Interest in this scenic spot has skyrocketed, and it’s easy to understand why. Big Sky combines sweeping mountain views with a sense of calm and space that modern travellers crave. Its world-class ski slopes, upscale resorts, and endless hiking trails are luring those who want nature and luxury without the stress of crowded cities. The town’s balance between outdoor adventure and peaceful isolation has made it a standout for travellers looking to recharge in the great outdoors.
Across the Pacific, Okinawa in Japan is seeing a surge in interest from international visitors. Once overlooked by travellers fixated on Tokyo or Kyoto, Okinawa has now captured global attention for its serene beaches, lush subtropical scenery, and distinct island culture. With its mix of Japanese tradition and island tranquillity, the destination offers both excitement and relaxation — a balance many modern travellers seek. Whether it’s exploring coral reefs, wandering through ancient castles, or simply soaking up the island’s warm hospitality, Okinawa represents a refreshing escape from Japan’s urban bustle.
Further south, Hobart, the capital of Tasmania, has earned a spot among the world’s trending destinations for 2026. This charming coastal city is gaining fame for its creative spirit, art-filled streets, and deep connection to nature. Surrounded by mountains and water, Hobart offers the best of both worlds — urban sophistication and wild beauty. Its appeal lies in its understated charm, where visitors can spend the morning exploring museums and the afternoon hiking on nearby trails or cruising along the Derwent River. As global travellers search for places that blend culture with calm, Hobart is fast becoming one of Australia’s most captivating escapes.
In Europe, Sardinia in Italy continues its rise as a stylish yet peaceful retreat. The island has been quietly building a reputation as a Mediterranean favourite for those seeking an alternative to Italy’s more crowded destinations such as the Amalfi Coast or Capri. Sardinia’s emerald waters, soft sandy beaches, and elegant seaside towns offer sophistication without the stress. Travellers are drawn by its slower pace and authentic charm — a reminder that luxury doesn’t always have to mean extravagance, but can instead come from simplicity and serenity.
Another destination making waves is Phu Quoc in Vietnam. Once a hidden treasure known mainly to locals, this island paradise has now captured the imagination of global travellers. Its blend of unspoiled beaches, tropical forests, and modern resorts is creating a new kind of island experience — one that feels adventurous yet comfortable. Phu Quoc has rapidly transformed into one of Asia’s rising stars, attracting visitors who want the beauty of the tropics with a touch of sophistication. The island’s development has been carefully balanced to preserve its natural charm, making it a model for sustainable tourism in the region.
Meanwhile, in France, the alpine region of Savoie is becoming a magnet for travellers seeking mountain magic beyond the typical ski resorts. Famous for its snow-capped peaks, picturesque villages, and year-round outdoor appeal, Savoie is where adventure meets tranquility. It’s not just a winter destination — in summer, its meadows, lakes, and trails come alive with activity, offering visitors everything from hiking and cycling to spa retreats in charming alpine towns. The renewed interest in Savoie shows how travellers are rediscovering Europe’s classic mountain regions with fresh appreciation for their timeless appeal.
Back in the United States, Fort Walton Beach in Florida is gaining attention as one of the most promising domestic getaways for 2026. While Florida has long been a top destination, this coastal town stands out for its relaxed vibe and affordability. Offering the same turquoise waters and soft sands as its more famous counterparts, Fort Walton Beach remains blissfully uncrowded. It’s the kind of place where families and solo travellers alike can unwind without the high costs or chaos of larger resort cities.
Expedia’s insights point toward a major shift in travel behaviour — one defined by variety and flexibility. 2026 is shaping up to be the year of personalised itineraries, where travellers mix and match destinations, plan off-season escapes, and choose experiences that align with their lifestyles. This new era of travel isn’t just about ticking off landmarks; it’s about creating memories that feel meaningful. A trip might include fly-fishing in Montana, island-hopping in Japan’s southern coast, or hiking through alpine trails in France — all in the same year.
Overall, 2026 appears set to be a year of bold travel choices and rediscovered wonders. Travellers are choosing paths less taken, connecting with nature, and seeking genuine cultural experiences over superficial sightseeing. Whether it’s a domestic road trip or an overseas adventure, the coming year promises journeys that are more soulful and satisfying.
Australia has joined global sustainability leaders like the US, Japan, Italy, France, and Vietnam as one of its quiet cities earns a spot among the world’s top sustainable destinations, showcasing the nation’s deep commitment to eco-friendly tourism and green innovation.
These emerging hotspots — from Big Sky to Sardinia and Phu Quoc — aren’t just names on a list. They symbolise the evolving spirit of travel itself: a shift toward curiosity, balance, and self-discovery. No matter where you plan to go, 2026 is the year to step beyond the ordinary and explore the extraordinary corners of the world waiting to be found.
