That’s the question posed by a provocative ad running ahead of screenings at this year’s Thessaloniki Film Festival, highlighting the dire state of film funding in Greece.
The 60-second animated spot, which was produced as part of the wider Visibility Zero movement, spotlights how the country ranks dead last in Europe when it comes to public support for its audiovisual industry.
As the ad points out, Greece’s selective funding scheme — which is related specifically to domestic productions and international co-productions — had a budget of just €6.5 million ($7.5 million) in 2025, putting it last among the continent’s screen industries relative to Gdp. At 63 cents a head, this per capita expenditure amounts to roughly the cost of a bottle of water and a throat lozenge for every Greek citizen.
Bolstered by a growing coalition of international supporters,…