Users will be able to display the choice they make each day – whether or not to drive after consuming alcohol – by pressing one of two buttons on the installation.
Their choice will lead them to one of two outcomes – promotion with non-alcoholic "Kamenica" for those who chose responsible behavior, and for those who admitted to drinking and driving – food for thought with provocation. It comes in the form of a deformed empty can specially created for the campaign, which visually resembles a crashed car.
https://webcafe.bg/ad-blok/instalatsiya-za-bezplatna-bira-otvori-v-sofiya.html
Posted by Geshovski
2 Comments
Да не бъркаме рекламата с кампания.
Маркетинговия екип е точно като бирата им – за нищо не срават