Marie Brizard CEO Fahd Khadraoui said Interbrands “has established itself as a highly respected distributor with a portfolio that perfectly complements our own,” adding that the deal aligns with the French group’s plan to “accelerate external growth and expand our ‘Agency Brands’ business.”
The Danish distributor handles spirits brands for companies including Angostura, Heaven Hill, Stock Spirits and Whyte & Mackay, as well as English wine producer Chapel Down, among others.
Last month, Marie Brizard posted a second consecutive quarter of double-digit sales declines as its flagship blended scotch brand, William Peel, continued to struggle in France.