For years, small and medium-sized businesses across Europe have struggled with opaque transaction fees and outdated payment systems. Flatpay set out in 2022 to change that. With its transparent flat-rate pricing and intuitive payment terminals, the company has made card payments simpler for merchants tired of hidden costs and complex setups.
Now, with €145 million in new funding from investors including Dawn Capital, AVP, and Smash Capital, Flatpay is pushing further into Europe and entering the UK market. The round values the company at €1.5 billion, officially making it Denmark’s fastest unicorn, reaching the milestone in just over three years.
“The fact that we’ve hit unicorn status is a special feeling. We’re proud to have created a company that is worth more than a billion dollars. It’s been a team effort, and it’s taken a lot to reach this milestone. Now our focus is on maintaining our growth trajectory and expanding Flatpay to the next level,” commented Sander Janca-Jensen, CEO and Co-founder of Flatpay.
Creating fair, transparent, and human payments for SMBs
Flatpay’s founders, Sander Janca-Jensen, Rasmus Hellmund Carlsen, Peter Lüth, and Rasmus Busk, launched the company with a clear mission: to create fair, transparent, and human digital payments for small businesses. That vision came from firsthand experience. The team spent time working closely with local merchants, building relationships one face-to-face meeting at a time.
“Our concept has from the start been about meeting and looking all our new and potential merchants in the eyes, so we can explain what Flatpay is, and how we do things differently. With Flatpay, they get transparency, and they know exactly what they pay for every time they generate revenue,” commented Sander Janca-Jensen.
Flatpay’s technology combines sleek hardware and smart software into a single seamless system. It’s an all-in-one POS solution that offers instant payouts, intuitive dashboards, and real-time insights to help merchants stay on top of their business.
Unlike SumUp, Adyen, or Stripe, Flatpay’s flat pricing model builds clarity and trust. That approach has already attracted more than 60,000 merchants and driven over 100 million expected transactions, with projected revenue of €125 million for 2025.
What’s next?
After growing revenue more than 400% in the past year, Flatpay is now accelerating expansion across key European markets. The company aims to scale its team from 1,400 employees to around 10,000 by 2029, sustaining its momentum through a mix of disciplined profitability and continuous reinvestment in product development and people.
“We have a very scalable business model with three-digit revenue growth and healthy margins, allowing us to reinvest in the development of the business. With hyper growth comes the need to onboard more employees to help service our growing portfolio of customers. I believe that we can hit 10.000 employees in Flatpay, but growing our company takes capital, and we are happy that AVP and Smash Capital believe in Flatpay and will join us in our coming growth journey,” said Sander Janca-Jensen.
Warda Shaheen, General Partner and Head of European Growth Equity at AVP, added: “Flatpay is a true visionary in the SMB payments market. The team deeply understands the daily challenges of small business owners and meets them with radical simplicity, transparent pricing, and an exceptional full-stack product. Beyond their technology, they have built a culture grounded in performance, empathy, and trust, qualities that shine through in everything they do. We are proud to support this remarkable company as they expand across Europe and beyond.”