PHILADELPHIA – The National Lacrosse League (NLL) today announced a landmark partnership with ALT Sports Data, the leader in comprehensive sports betting data and engagement solutions for alternative and emerging sports. The agreement marks the NLL’s official entry into the regulated sports wagering space and will enable legal, League-approved sports betting markets across all NLL games.
Through this partnership, ALT Sports Data will collect, manage and distribute official NLL competition data to licensed sportsbooks and media partners around the world. Leveraging ALT Sports Data’s proprietary trading platform and advanced analytics, fans will gain access to real-time odds, innovative betting markets and deeper statistical insights that enrich their connection to the sport.
“The NLL continues to solidify itself as one of the most exciting live sports experiences in North America, and introducing regulated sports betting is a natural and important next step in our growth,” said Brett Frood, Commissioner of the National Lacrosse League. “ALT Sports Data’s technology, expertise and global integrity standards make them the ideal partner to help us enter this space responsibly, securely and with an emphasis on elevating viewership and the holistic fan experience.”
ALT Sports Data – whose platform powers official betting markets for leading alternative and emerging sports – will support the NLL in developing live and micro-market betting opportunities, delivering accurate and league-verified data to ensure consistency, integrity and trusted market creation across sportsbook partners.
“The National Lacrosse League is a premier, fast-paced sports property with one of the most passionate fanbases in North America,” said Todd Ballard, President & Chief Growth Officer at ALT Sports Data. “We’re excited to bring the NLL into the global sports betting ecosystem through innovative markets and best-in-class data delivery designed to deepen fan engagement and expand the league’s reach.”
As part of the agreement, the NLL and ALT Sports Data will collaborate with industry-leading integrity partners to monitor wagering activity, uphold regulatory compliance, and protect athletes, teams, and fans. The partnership reflects the NLL’s commitment to transparency, innovation, and the long-term growth of the sport.
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