Međimurje, Croatia Shines in 2025 Croatian Tourism Awards with Nominations in Cultural and Sustainable Tourism

Published on
November 21, 2025

Međimurje, a stunning region in the heart of continental Croatia, is receiving well-deserved recognition as it heads into the finals of the prestigious 2025 Croatian Tourism Awards. The region has earned nominations in five categories, including Cultural Destination, Rural Tourism, Sustainable Tourism, Vaš domaćin (Your Host) for Vesna Osojnički (Apartment Arena Grabrovnik), and Health Tourism for Terme Sveti Martin.

This recognition underscores the ongoing efforts of the Međimurje Tourism Board to develop the region into a prominent destination for both local and international travelers. Known for its rich cultural heritage, picturesque landscapes, and sustainable tourism practices, Međimurje is an example of how a region can successfully combine tradition and innovation to create a modern tourism experience that celebrates its roots.

Cultural Destination: Fusing Tradition and Innovation

Međimurje’s nomination in the Cultural Destination category highlights the years of work invested in developing cultural itineraries, interpretation centers, and museum and exhibition spaces that showcase the region’s rich cultural heritage. The region is home to intangible cultural treasures, including the Međimurje folk song, which is inscribed on the UNESCO Intangible Cultural Heritage list.

The culture of Međimurje is deeply rooted in folklore, folk art, and traditional music, while also embracing contemporary cultural programs. The region has successfully fused its historical traditions with modern cultural offerings, creating a destination that appeals to both history enthusiasts and those seeking a unique cultural experience. The nomination in this category is a testament to the region’s successful integration of its cultural traditions and contemporary offerings, reflecting a forward-thinking approach to tourism that preserves the local identity while also welcoming modern influences.

Sustainable Tourism: Leading the Way in Responsible Development

Međimurje has also been nominated in the Sustainable Tourism category, recognizing its commitment to sustainable development and eco-friendly practices. The region was the first in Croatia to earn the prestigious Green Destination status, a mark of excellence in eco-tourism and sustainability. This achievement reflects Međimurje’s dedication to preserving its natural environment while also fostering economic growth through tourism.

The focus on sustainability in Međimurje includes investments in the circular economy, the careful preservation of natural landscapes, and a focus on improving the quality of life for local communities. These efforts ensure that tourism development in the region is responsible, creating long-term benefits for both the environment and the local economy. Visitors to Međimurje can enjoy its unspoiled nature, knowing that the region is committed to eco-friendly tourism that supports both conservation and community development.

Rural Tourism: Immersive Experiences in Authentic Croatian Life

In the Rural Tourism category, Međimurje has been recognized for its innovative efforts to promote rural tourism and support local communities. The region has created numerous tourist products that offer an authentic glimpse into rural Croatian life, away from the bustling tourist hubs of the coast.

Tourists can explore traditional villages, visit local farms, and engage in hands-on activities that highlight the region’s agricultural heritage. This type of tourism provides visitors with an opportunity to connect with nature, experience authentic rural life, and support local businesses. The focus on rural tourism also provides economic opportunities for local communities, ensuring that tourism benefits are distributed throughout the region, not just in urban areas.

Health Tourism: A Wellness Retreat at Terme Sveti Martin

Another significant nomination for Međimurje comes in the Health Tourism category, with Terme Sveti Martin being recognized as one of the region’s premier wellness resorts. Situated in the heart of Međimurje, Terme Sveti Martin offers spa treatments, thermal baths, and wellness programs designed to rejuvenate both the body and mind.

The focus on health and wellness tourism in Međimurje reflects the region’s broader strategy to diversify its tourism offerings, making it an attractive destination for those seeking relaxation and self-care. The combination of natural thermal springs and modern wellness services makes Terme Sveti Martin a top choice for travelers looking for a wellness-focused getaway.

Međimurje’s Role in Croatia’s Growing Tourism Sector

The recognition of Međimurje in these five categories highlights the region’s growing significance in Croatia’s tourism sector. As domestic and international travelers increasingly seek destinations that offer both natural beauty and cultural richness, Međimurje stands out as a prime example of sustainable tourism development.

The region’s commitment to preserving its cultural heritage, promoting eco-friendly tourism, and supporting local communities positions it as a model for other destinations in Croatia and beyond. With its rich history, diverse landscapes, and commitment to sustainability, Međimurje is becoming a leading choice for travelers seeking a deeper connection to Croatian culture and nature.